Associate Director Of Growth Marketing

Job Description

ASSOCIATE DIRECTOR OF GROWTH MARKETING

Req #: 237278 Department: UW ADVANCEMENT: FOSTER SCHOOL OF BUSINESS Job Location Detail: Hybrid Eligible - Minimum 2 days in office a week Posting Date: 07/29/2024 Closing Info: Closes On 08/05/2024 Salary: $7,500 - $9,167 per month Other Compensation: Shift: First Shift Benefits: As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building. Supporting this legacy and important public mission—with the goal of making the UW the world’s greatest public university, as measured by positive impact—guides everything we do in University Advancement . Bringing together development; alumni and stakeholder engagement; marketing and communications; and advancement operations, we advance the UW’s impact by developing meaningful connections that foster pride, advocacy and philanthropic support.
This starts with creating a culture of belonging within our organization that values the diverse experiences and expertise of our team members, allowing everyone to thrive and to contribute their unique talents as we strive to achieve our shared goals.
The Foster School of Business has an exciting opening for an Associate Director of Growth Marketing. This is a full-time, permanent position.
The University of Washington Foster School of Business (Foster) seeks an innovative and experienced Associate Director of Growth Marketing to spearhead data-driven marketing strategies and initiatives that promote Foster’s programs and centers, attract prospective students, drive enrollment, and enhance our institution’s reputation and global visibility. This role will be expected to champion growth across all of Foster’s education programs and its affiliated institutes/centers, emphasizing new initiatives and special projects.
The Associate Director of Growth Marketing is a leader on Foster's Marketing & Communications team, reporting to Foster’s Chief Marketing Officer.
What You Will Do:
Strategic Planning and Research (45%)
•Shape the strategic direction of Foster’s marketing and communications department with a focus on program recruitment.
•Develop and independently oversee the execution of 360° marketing strategies that grow enrollment for graduate, professional, and executive education programs, as well as special initiatives, in alignment with Foster’s institutional goals and objectives.
•Provide insights and recommendations for positioning and differentiation that result in optimal growth across the full portfolio of graduate, professional and executive education programs.
•Work closely with program admissions teams to optimize lead generation, conversion and enrollment processes, ensuring a seamless and positive experience for prospective applicants.
•Oversee the marketing budget for specific campaigns. Forecast expenditures and assess the efficacy of marketing tactics through thorough post-campaign analysis.
•Optimize resource allocation to achieve maximum impact and return on investment.
Digital Marketing and Content Production (25%)
•Working with the Content Team, Design Team and individual program and center leaders, direct the production of high-quality marketing materials that highlight the value and distinctiveness of programs and special initiatives.
•Align all content with brand standards and strategic goals, managing distribution across multiple channels.
•In collaboration with the Digital & Operations Team and program and center leaders, manage marketing efforts, optimize campaigns and maximize online visibility and engagement among potential applicants and industry professionals.
Analytics and Reporting (25%)
•Working with the Director of Analytics, monitor KPIs and growth benchmarks for programs and special initiatives, utilizing this data to drive actionable strategies for expansion and growth.
•Conduct market research on graduate program enrollment trends and integrate new marketing approaches, promotional campaigns and methodologies to maintain Foster’s competitive edge.
•Facilitate optimization through rigorous testing and measurement to enhance campaign performance and drive superior outcomes.
•Develop reporting and support web analytics requests in GA4 to surface insights and trends that will inform strategic business decisions based on site traffic, conversion rates and page performance KPIs.
Other duties as assigned (5%)
MINIMUM REQUIREMENTS
A bachelor’s degree AND at least five years of professional experience, with preferred experience within a higher education environment.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
What You Bring:
•Marketing experience focused on increasing awareness, affinity and enrollment in an academic institution.
•Experience developing and executing strategic plans and comprehensive marketing campaigns.
•Demonstrated testing and iterating skills that rely heavily on marketing data.
•SEO and CRM data management experience.
•Familiarity with Google Analytics 4 (GA4.)
•Strong organizational skills, relationship-building, initiative, creativity and resourcefulness.
•Commitment to excellence and diversity.
What You Can Expect:
•Hybrid working environment.
•Cubicle/open workspace environment which may result in additional or higher levels of noise and visual distractions.
Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you log into your “My Jobs” page. If you choose to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected] .

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .

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