Director, Business & Product Insights and Data Analytics

Job Description

We’re looking for a Director, Business & Product Insights and Data Analytics to help us establish and scale a high performing data-driven analyst team. As the leader of the Data Analytics team, you will work closely with key business and product stakeholders across the organization to help inform roadmaps and strategic decisions based on insights derived from data repositories and integrated systems. You’ll be the subject matter expert when it comes to quantifying and building visibility to the potential impact of initiatives and advising how to measure results and prioritise efforts and resources. While based in Hootsuite’s Vancouver or Toronto office, or working remote from Seattle, you will report to the Vice President, Enterprise Analytics and Data Science.

WHAT YOU’LL DO:

• Manage, mentor, and develop a team of highly skilled embedded business & product analysts, supporting all areas of Hootsuite
• Drive the vision for business & product analytics to ensure we are always learning and improving through shared best practices and a data analytics “centre of excellence”
• Deliver data-driven recommendations and insights in a clear and concise way to all levels, including C-Suite stakeholders, across all areas of the organization and that contributes to the analysis for strategic leadership priorities
• Explore, define and standardize our business and product KPIs and metrics and provide efficient and meaningful reporting capabilities across the organization
• Build our capabilities and process maturity to improve integrity and quality of our data assets through data stewardship, validation and monitoring of our most critical operational reporting
• Development of our organizational approach in leveraging data science to better predict customer value and business outcomes
• Lead the work to build and scale user growth models that drive and inform predictive user growth
• Develop and evolve impact frameworks to help Product Managers prioritize product releases based on impact
• Provide guidance around A/B testing measurement to ensure results are reliable, valid, and accurate
• Organizational advocate for data governance and partner to Legal & Privacy, Information Security, and other teams within the organization tasked to uphold data compliance and integrity
• Collaborate closely with the data engineering team (DataTech) in ensuring alignment on evolving the data maturity of our most operational data assets
• Advise stakeholders across the company on how to best leverage business and product data in their own analysis and workflows
• Provide leadership and advocacy for accurate product event tracking, documentation of definitions, and education around how to best structure and analyze data
• Lead the development of standardized data assets within the data warehouse to help consolidate the collective understanding of our organizational data
• Ensure the effective ownership of business and product analysis tools and the technology stacks and continuously look for ways to improve our toolsets and data analysis
• Foster a community across departments on improving data literacy in our business and product data assets

WHAT YOU’LL NEED:

• Extensive experience with data analytics, preferably leveraging business and product data in a SaaS business model
• Previous experience managing and mentoring a data analytics and/or business team
• Strong knowledge and technical skills using common data management tools, (e.g. Excel, SQL, R/Python, AWS Redshift, Tableau, etc.)
• Experience with Product event data analysis tools (Mixpanel, Interana, Amplitude or similar) and data visualisation tools such as Tableau
• Proven experience working with Product, Development, Technology and Business teams to deliver customer facing value in a fast paced environment
• Data Management and Infrastructure experience including quality control and assurance
• Experience working in an Agile environment
• Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing group needs over individual needs
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Builds inclusive, cohesive teams which apply diversity to achieve common goals
• Capably delivers results through others, is good at establishing clear direction, helping others achieve their best work
• Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this vision
• Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the team

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way: Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

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