Digital Marketing Automation Specialist

Job Description

DIGITAL MARKETING AUTOMATION SPECIALIST

Req #: 203423 Department: UW ADVANCEMENT Job Location: Seattle Campus Job Location Detail: Hybrid Eligible - (2 days in Office, 3 Days Telework) Posting Date: 02/28/2022 Closing Info: Open Until Filled Salary: Salary is commensurate with education and experience Shift: First Shift Notes: As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here.
Priority consideration will be given to applications received by March 14th, 2022 As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.
UW Advancement has an outstanding opportunity for a Digital Marketing Automation Specialist.
The Digital Marketing Automation Specialist, working within for University Marketing & Communications (UMAC) within University Advancement, is responsible for building and launching email marketing campaigns using marketing automation software in support of the University of Washington’s mission and marketing and communications goals.
The Digital Marketing Automation Specialist will execute marketing campaigns on behalf of both central and departmental units of the University as well as troubleshoot campaigns and track and report on campaign performance. These campaigns encompass a wide range of topics, from employee engagement to fundraising to student recruitment to event invitations and more.
The Digital Marketing Automation Specialist will also create, modify and assist with maintenance of UW-branded email templates, in partnership with a web developer. And this position will also collaborate with central Advancement Services to establish and reinforce data governance standards, assist with troubleshooting and serve as a subject matter expert for Advancement’s Technology Learning Team.
RESPONSIBILITIES:
Marketing Campaign Production
The Digital Marketing Automation Specialist will create, launch and provide performance reports on Email, Event and Engagement programs and support units with varying levels of resources and abilities to successfully use marketing automation software. This includes the ability to set up A/B tests and complex audience logic, as well as troubleshoot technical and HTML code issues (in partnership, respectively, with Advancement’s Information Management team and UMAC’s front-end web developer). The work produced by this position will reflect the priorities and opportunities defined by University Marketing & Communications (UMAC) and industry best practices. This position will use UW data to build targeted lists and engagement streams with the goal of improving and maximizing engagement with the UW’s friends, alumni, donors, employees, current students, prospective students, and other audiences and stakeholders.
Template Oversight
UMAC is responsible for providing accessible, UW brand–compliant and CAN-SPAM Act–compliant email and landing page templates for use by units across the University of Washington. The Digital Marketing Automation Specialist plays a key role in ensuring the ongoing upkeep and evolution of these templates (with technical support from UMAC’s front-end web developer) and regularly gathering feedback from unit partners to ensure the widest possible adoption of these templates.
Analytics and Reporting
This position will collaborate with the Market Research, Analytics and Insights team to develop email campaign performance reports, conduct A/B tests, learn best practices for digital marketing data analytics, evaluate our audience engagement trends and gain insights to help continuously improve the UW’s digital marketing strategies.
Governance
The complexity of the UW’s structure and involvement in marketing and communications creates the need for strict data governance and best practice reinforcement, using standards set by the UW’s marketing automation central governance team. This position will be expected to provide that reinforcement as directed by the Director of Digital Engagement — up to and including approval of outbound email for unit partners.
Additional Duties
• Collaborate with Advancement Help Desk staff to troubleshoot root causes of issues, using a support ticket system to track resolutions.
• Help provide extra production support to units experiencing staffing vacancies.
• Serve as a subject matter expert for the Advancement training team, assist with evaluation of training outcomes and make recommendations for amendments to training curricula.
• Other duties as assigned.
KEY COMPETENCIES
Core
Effective communications: Expresses oneself clearly and empathetically in interactions with others and prioritizes an accessible and transparent style in all forms of communication, i.e., verbal and written, one-on-one and group, etc.
Interpersonal Awareness: Builds and maintains positive and productive relationships and actively contributes as a member of working teams to achieve results.
Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization.
Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience.
Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs.
Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.
Functional Expertise
Innovation Management: Able to anticipate market trends and be effective in facilitating and managing creative processes to achieve results in self and others.
Organizational Agility: Knowledgeable of the organization, able to balance reason and the interest of various parties, and act in an appropriate manner that is congruent with the organization’s values, goals and mission to achieve success.
Technical Agility: Ability to quickly learn and apply new technologies, skills and concepts into existing systems and protocols while continuously seeking improvements.
REQUIREMENTS:
• Bachelor’s degree in marketing, communications or related area of study, or related work experience
• Three or more years’ experience in executing digital marketing and/or communications for an organization or brand
• Commitment to a diverse, equitable and inclusive work environment.
• Basic HTML coding experience, including the ability to successfully troubleshoot broken code
• Experience with marketing automation software
• Experience with A/B testing, analyzing performance metrics and contextualizing results for stakeholders
• Experience with quality assurance review processes and strong attention to detail
• Ability to work successfully with colleagues who have advanced technical skills as well as those who have very little technical aptitude
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
DESIRED:
• Proficiency in using Marketo- A plus, but not required
• Familiarity with Jeto- A plus, but not required
CONDITIONS OF EMPLOYMENT:
• Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions.
• Flexible work options are also available.
• Ability to work evening and weekend shifts, as necessary.
Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is a leader in environmental stewardship & sustainability , and committed to becoming climate neutral.

The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected] .

COVID-19 VACCINATION REQUIREMENT

Governor Inslee's Proclamation 21-14.2 requires employees of higher education and healthcare institutions to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination. View the Final candidate guide to COVID-19 vaccination requirement webpage for information about the medical or religious exemption process for final candidates.

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