Marketing Specialist (Project/Temporary/Part-Time/50% Fte)

Job Description

Marketing Specialist (Project/Temporary/Part-Time/50% FTE)

Req #: 202536 Department: UW Bothell: School of Educational Studies Appointing Department Web Address: https://www.uwb.edu/education Job Location: Bothell Campus Posting Date: 02/07/2022 Closing Info: Open Until Filled Salary: Salary is Competitive. Salary is Commensurate Upon Qualifications and Experience. Shift: First Shift Notes: Priority will be given to those who apply by Friday, February 25th, 2022. The University of Washington Bothell is one of the most dynamic public universities in the state of Washington. We offer a participatory student experience grounded in hands-on learning, close relationships with faculty members as teachers and mentors, and the personalized support of staff who are dedicated to student success. The academic work of the campus focuses on cross-disciplinary research and creative practice, connected learning, and community engagement. UW Bothell’s current enrollment is approximately 5,500 students. More than 90 percent of undergraduates are from Washington State, and approximately half are first-generation college attendees or come from underrepresented groups. Located along wetlands and a river north of Seattle, UW Bothell builds vibrant regional partnerships, creates and disseminates new knowledge, and prepares students for leadership throughout Washington and beyond.
Diversity is a core value of University of WA Bothell. We believe the power of diversity enriches all of us by exposing us to a range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. To learn more, read our Diversity Statement .
The UW Bothell School of Educational Studies has an outstanding opportunity for a Temporary Marketing Specialist.
The UW Bothell School of Educational Studies engage students in the study of Education through undergraduate majors and minors, post-baccalaureate teacher certification programs, graduate degree programs, and professional development programs for practicing educators.
Educational Studies students benefit from innovative faculty, supportive staff, and learning opportunities that are both interdisciplinary and experiential. As a school, we strive to produce critically engaged educators and citizens who promote equity and social justice across educational and community contexts and serve as leaders and change agents in their respective fields.
Job Description:
This .50 FTE specialist position reports to the Director of Academic Services, works with the Academic Services team, and is responsible for developing and implementing a variety of marketing strategies in order to increase enrollment in School of Educational Studies academic programs. The position will develop and implement marketing, outreach and recruitment strategies for all programs, with a greater percentage focus on graduate programs. The position collaborates with school, Division of Enrollment Management (DEM), Advancement and Communications to reach potential students to enroll in SES programs. In addition, the position will have an external focus, participation in outreach activities and community events, as well as assisting with the development of relationships with external partners.
Job Duties:
Student Recruitment for SES programs:
• Partner with academic services team to develop and implement a recruitment plan for school programs
• Assist the graduate program academic advisor in responding to prospective student inquiries, following up with program information and outreach, as needed.
• Plan and staff student recruitment activities, including virtual experiences
• Represent program at public events, career fairs, recruiting events, conferences
• Energize and help coordinate faculty, alumni and student involvement in recruitment efforts (internal and external)
• Create and update promotional materials – presentations/webinars, displays, flyers, phone scripts, etc.
• Collaborate with graduate program advisor, enrollment management and other programs across campus in support of recruitment and retention activities
School Marketing and Program Promotion:
• Assist with the development and implementation of marketing plan for school, with a focus on graduate program including the development of an annual calendar of marketing activities and processes
• Liaison with UW Bothell marketing and communications staff to coordinate branding and SES efforts with overall UW Bothell efforts and ensure use of UW branding, SES logo, and communications and style guides
• Partner with Advancement to create strategies to engage alumni for recruitment of prospective students
• Build relationships and act as liaison with local non-profit, K12 human resources, and other educational associations and organizations locally and regionally, as well as other relevant units on campus
• Develop a list of networks to market to (undergrad programs, local school districts, other educational organizations.
• Create and manage social media marketing campaign
• Partner with Program Coordinator, advisors/others to assess website for best marketing/communication best practices
• Participate in EAB Consultant discussions around marketing
• Create a portfolio of templates, graphics, language, contact lists
• Create priorities for use of marketing budget for materials, etc.
• Design print and online marketing materials per best practices and realistic budget/current landscape.
• Create/write marketing material for newsletter and listservs
• Develop M.Ed. short videos of faculty and alumni for website
• Interview/write alumni spotlight for website for each month/quarterly
• Promote the School via news stories on website and social media
• Lead development of quarterly school e-newsletter, meeting proactively with faculty and staff to develop relevant articles and topics. Generate content (including writing articles, conducting interviews, editing other’s articles, etc.)
Other Duties:
• Attend quarterly UWB Communications meetings
• Attend weekly Academic Services team meetings and biweekly SES staff meetings
Minimum Qualifications:
• Bachelor's Degree in communications, marketing, business, English, education, or related field
• Two to three years of experience in student recruitment and/or program promotion, including proactive participation in the development and implementation of marketing and/or communications strategies and materials.
• Demonstrated knowledge of the importance of and commitment to not only recruiting, but retaining students.
• Experience supporting social media efforts
• Experience with web-based conferencing/meeting technologies
• Superior organizational skills and ability to juggle multiple projects while ensuring deadlines are met
• Strong interpersonal communication and collaboration skills, with an ability to work professionally, productively, and collegially with a broad range of individuals,
• Excellent writing and editing skills
• Strong public presentation skills
• Strong eye for detail and high standards of accuracy
• Proficiency with the MS Office Suite (Word, Excel, Power Point, using an Access database)
• Proficiency with basic photo editing and graphic design
Desired Qualifications:
• Experience working with online degrees, preferably within a marketing, student recruitment and/or student services capacity Experience with recruiting and retaining BIPOC students
• Video editing experience
Conditions of Employment:
Position may include occasional evening and weekend hours to attend community marketing/recruitment events and occasional travel to community sites external to UW
Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter, and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is a leader in environmental stewardship & sustainability , and committed to becoming climate neutral.

The University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected] .

COVID-19 VACCINATION REQUIREMENT

Governor Inslee's Proclamation 21-14.2 requires employees of higher education and healthcare institutions to be fully vaccinated against COVID-19 unless a medical or religious exemption is approved. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination. View the Final candidate guide to COVID-19 vaccination requirement webpage for information about the medical or religious exemption process for final candidates.

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