Marketing And Sales Director

Job Description

MARKETING AND SALES DIRECTOR

Req #: 172969 Department: UW LIBRARY - UW PRESS Job Location: Seattle Campus Posting Date: 10/08/2019 Closing Info: Open Until Filled Salary: Salary is commensurate with experience and education Shift: First Shift As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for six consecutive years.
Established in 1920, the University of Washington Press supports the university’s research, education, and outreach missions by publishing important new work for an international community of scholars, students, and intellectually curious readers. As one of the largest book publishers in the Pacific Northwest, the press also offers a broad range of trade books for general readers, often developed in partnership with museums, cultural organizations, and local indigenous communities.
The press is currently expanding its publishing program and, with this growth, is eager to bring in new ideas, new enthusiasm, and the opportunity to work collaboratively with a terrific team of publishing professionals. Based in Seattle, the press is part of a vibrant book culture, with independent bookstores, museums, libraries, and book supporters throughout the city and region.
We have an outstanding opportunity for a Marketing and Sales Director.
Reporting to the Director of the press, the Marketing and Sales Director is a senior member of the press management team and is responsible for creating and executing the marketing and sales strategies of the press. This position directs and manages all programs and activities of the Marketing and Sales department, including sales, publicity, social media, website, advertising, direct mail, e marketing, exhibits, and awards. The Marketing and Sales Director supervises and coordinates the work of two full-time departmental staff and student marketing assistants. This position is also responsible for the departmental marketing and sales budget, forecasting book sales, and providing a deep level of sales analysis for both print and digital publications.
Duties & Responsibilities

Plan, communicate, and implement comprehensive sales and marketing strategies for backlist, current, and forthcoming press titles; recommend print runs, publication models, prices, and discounts for all new books, and communicate plans to press staff, series editors, and authors.

Manage domestic and international sales representatives. Conduct biannual sales conferences and call on key national and local accounts. Generate all wholesaler sales and buy reports. Identify and pursue special sales opportunities. Conduct annual backlist price and discount reviews and recommend pricing and discount changes. Provide a deep level of sales analysis for press publications, including annual sales forecasts (domestic and international), sales by subject area, series, market channel, and territory. Provide one-year book anniversary sales reviews.

Oversee generation and distribution of ONIX data feeds to press vendors and clients; serve as primary contact for all wholesaler and metadata recipients; oversee price, discount, and status changes and communication to vendors (including Amazon); serve as primary contact for Hopkins Fulfillment Services (HFS), international distributors, and press publishing partners.

Work with press director and senior management team to create and implement short-term and long-term strategies for the press. Attend weekly management team meetings and planning retreats.

Create and manage annual departmental budget and track all marketing and sales expenses.

Work collaboratively with press director, press managers, and acquisitions team to determine sales potential for prospective titles and series. Provide comparative sales data.

Provide support for and participate in press development activities and programs, as well as other campus and community outreach initiatives and partnerships.

Supervise staff, including conducting annual performance and goal-setting reviews for all direct reports.
Requirements

Bachelor's degree and at least 5 years of experience in a marketing and/or sales department at a scholarly, professional, or commercial publisher.

Demonstrated success in developing effective marketing and sales programs for a range of scholarly, trade, and academic crossover publications.

Excellent written and oral communication skills for developing productive working relationships and communicating effectively with press staff, authors, series editors, campus contacts, sales representatives, customers, publishing partners, and vendors.

Strong organizational and management skills. Must be able to work effectively with a departmental team and juggle and prioritize multiple complex projects and tasks to meet deadlines.

Proficiency with Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint) and knowledge of Adobe Acrobat. Ability to use databases to generate monthly, annual, and other routine sales reports.
Desired

MBA or other relevant master's degree.

A proven track record for increasing sales of digital and print books.

Experience with and proficiency with Filemaker Pro or the Allbooks title management system a plus.
Working Conditions

The person in this position will be working in an open office environment.

Must be willing to travel locally, regionally, and nationally to make sales calls, meet with vendors, and attend select press conferences and trade shows.

Must be willing to work a flexible schedule to attend press events scheduled on evenings and weekends.

Some lifting of cartons and books is required; some set-up of exhibit booths is also required.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Benefits
As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here.
Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready.
Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is a leader in environmental stewardship & sustainability , and committed to becoming climate neutral.

The University of Washington is an equal opportunity, affirmative action employer. To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 / 206-543-6452 (tty) or [email protected] .

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