Senior Marketing Manager, Patient Marketing

Job Description

Are you passionate about US Commercial Oncology Marketing and eager to make a significant impact? If so, the Senior Marketing Manager Patient, (Breast) role at AstraZeneca could be your next exciting opportunity! At AstraZeneca, we transform ideas into life-changing medicines. Join a dynamic team that embraces entrepreneurial spirit, thinks big, and collaborates to make the impossible possible. Our focus is on harnessing the power of science to address unmet patient needs globally.

Accountabilities:

• Facilitate the creation of patient campaign strategies that build brand awareness and engagement.
• Lead implementation of innovative patient digital marketing strategies and programs built on the foundation of what patients need and how they behave.
• Collaborate across the patient team to use information and data to create and optimize strategies and campaigns.
• Manage creative projects and digital media activations with our patient and media agencies ensuring best-in-class media plan, performance, and execution.
• Contribute to a team culture built on the foundation of trust, open communication, and fun.
• Lead management of patient agency, workflow, and related expense budgets.
• Participate in the annual operational planning process by assisting in shaping the tactical plan and budget required to achieve the patient stated objectives.
• Partner with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing materials.
• Effectively manage marketing budget(s) for areas of responsibility.
• Be a motivated, high-energy professional with a demonstrated track record of developing and implementing data and behavioral-driven marketing strategies and tactics tied to the science that deliver strong results.
• Advocate passionately to ensure the consumer perspective and voice is represented and considered in all we do.
• Collaborate and build relationships with a proven ability to work cross-functionally to bring media strategies to life while ultimately driving business results within a heavily matrixed, fast-paced environment.
• Be a self-starter and out-of-the-box thinker who brings new ideas and tactics to the table to optimize effectiveness of our campaigns with the intent of providing best-in-class care and support for consumers.

Essential Skills/Experience:

• Bachelor’s Degree required.
• 4+ years of total commercial healthcare experience with at least 2 years of patient healthcare marketing; HCP marketing; Digital marketing; market research/analytics healthcare.
• Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners, and budgets.
• Ability to effectively manage multiple competing priorities to meet deadlines.
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues.
• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and/or exceeding objectives.

Desirable Skills/Experience:

• Oncology or specialty care experience
• Omnichannel execution
• Product Launch experience
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

AstraZeneca offers an environment where you can take ownership, innovate, and grow at pace. We work together with urgency to tackle unanswered questions—challenging norms, making quick decisions, and taking smart risks. Our culture encourages everyone to be themselves, fostering inclusion and belonging while advancing societal change. It's an opportunity to take accountability, be brave, speak up, step up, and disrupt to change the game for Oncology now and in the future.

Ready to make a difference? Apply now to join our team!

Date Posted

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Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.