Marketing Director, CVRM (LOKELMA)

Job Description

Marketing Director, CVRM (LOKELMA)

Introduction to role

Are you ready to lead the charge in transforming patient care? At AstraZeneca, we turn ideas into life-changing medicines, and we're looking for a Marketing Director for LOKELMA to join our dynamic team in Wilmington, DE. This role is crucial in channeling our scientific capabilities to positively impact patients' lives with hyperkalemia. You'll be responsible for defining, designing, executing, and measuring brand strategy across HCP & NPP segments. Collaborate with key stakeholders and drive brand performance to new heights!

Accountabilities

• Lead the strategic direction and marketing execution for the brand
• Develop an integrated channel marketing strategy for the disease state and brand
• Guide the cross-functional Brand Working Group to achieve key milestones and ensure stakeholder alignment
• Create detailed strategic and operational commercial plans that align with brand strategy
• Collaborate on the strategic direction, design, execution, and measurement of all marketing strategies, tactics, and activities
• Drive marketing strategies (BSP), brand positioning, core messaging, campaign development, sales integration, execution, and ROI analysis
• Manage relationships with agencies, vendor partners, consultants, and third-party groups
• Work with Insights and Analytics to identify actionable insights and performance trends
• Ensure future promotional planning aligns with legal/regulatory compliance
• Build sustainable relationships with thought leader advocates and customer advocacy groups

Essential Skills/Experience

• Bachelor's Degree; preferably in business, marketing or the sciences
• 8 years of Pharmaceutical or Healthcare marketing and promotions experience
• HCP marketing experience
• Experience leading brand strategy and executing against it
• Proven track record of delivering strategic and operational plans within a therapeutic or business area
• Experience working within cross-functional business units
• Strong communication and presentation skills
• Demonstrated Learning Agility
• Ability to successfully lead through ambiguity

Desirable Skills/Experience

• Advanced Degree
• Successful experience leading change transformation
• Experience in cross-channel, cross-customer marketing
• Clinical experience in Cardiovascular Renal Metabolic therapeutic area, with a focus on hypertension is strongly preferred
• Experience in Market Access/Managed Markets - Strong understanding of local healthcare system pricing and reimbursement
• Experience in Insight/Market Research

Why AstraZeneca?

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, we are driven by results and fueled by ambition. Our BioPharmaceuticals pipeline is expanding, offering exciting opportunities to redefine patient care. We embrace innovation and challenge the status quo to deliver solutions that truly impact patients' lives. With a diverse team that reflects the variety of patients we serve, we foster an environment where everyone is empowered to share ideas and push boundaries. Join us as we work towards our vision to be the leader in Cardiovascular, Renal, Metabolism, Respiratory, and Immunology by 2025.

Ready to make a difference? Apply now and be part of our journey!

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.