Go To Market Lead - New Initiatives

Job Description

Our Mission and Opportunity Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families. Our Team Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban, Notable Capital, and others. Who You Are You are a strategic operator with a test-and-learn mindset and deep ownership of outcomes. You thrive in ambiguity, applying critical thinking and speed to make progress. You are energized by launching new initiatives, aligning cross-functional teams, and iterating toward what works. You take pride in building from 0–1, balancing vision with detail, and getting things done. You embrace feedback, seek better ways to operate, and lead with curiosity and a bias for action.

What You’ll Do

• Define and implement the GTM strategy for new Education products
• Own adoption goals and performance metrics for these products
• Lead cross-functional alignment across Sales, Ops, Finance, Enablement, and Marketing to deliver on business goals
• Establish the operating cadence, metrics, and reporting infrastructure to track progress
• Test, learn, and evolve product positioning and pricing to optimize conversion and adoption
• Serve as the central GTM lead for all new initiative launches across the Education team

What You’ve Done

• Successfully led go-to-market strategy and execution for new or early-stage products
• Owned product adoption goals and built scalable processes to drive results
• Worked cross-functionally with sales, marketing, enablement, ops, and finance teams to align and deliver
• Operated with autonomy and clarity in ambiguous, high-growth environments
• Demonstrated strength in iterating on GTM motion and positioning based on data and feedback
• Brought a scrappy, resourceful approach to building from scratch

$142,000 - $209,000 a year Equity & Ownership : We believe in empowering our employees as stakeholders in brightwheel’s success. As an equity holder, your financial upside grows alongside the company’s achievements, offering a truly meaningful and compelling long-term opportunity. Premium Benefits & Wellness Support : We want our team members and their families to thrive. We support this through: --Healthcare Coverage: Medical, dental, and vision benefits typically valued at $15,000+, with brightwheel providing high coverage for both employees and families --Generous Paid Parental Leave for growing families --Flexible Paid Time Off (PTO) to recharge and relax --401(k) Enrollment to help you plan for the future --Monthly Wellness & Productivity Stipend to support your well-being Work-Life Flexibility : We are a fully remote company, giving you the flexibility to work from where you thrive. Say goodbye to the commuting hassle and reclaim valuable time for what matters most. Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Apply for this job