Sr. Marketing Manager, OBU, Beijing/Shanghai

Job Description

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Job Description

RESPONSIBILITIES:

• Develop and implement advertising and promotional campaigns
• Conduct market research to identify and predict consumer trends
• Manage product planning, development, and P&L activities
• Create and distribute promotional materials
• Implement policy and strategy for short-term results
• Oversee a medium-sized team of managers, supervisors, and professionals
• Engage with internal and external stakeholders and present findings at meetings

Qualifications & Skills:

• Fully capable of leading public relations efforts, advising others, and applying expertise in complex scenarios.
• Manages marketing budgets effectively, optimizes expenditures, and provides guidance in complex campaigns.
• Independently executes branding strategies in complex situations and mentors others.
• Applies advanced Search Engine Optimization strategies, advises on future trends.
• Performs lead generation tasks independently and anticipates future needs.
• Executes email marketing campaigns independently and makes strategic recommendations.
• Leads complex market research studies and provides insights.
• Utilizes Google Analytics to analyze data and provide strategic insights.
• Manages and executes complex graphic design projects, and improves processes.
• Operates marketing automation platforms to execute and analyze complex campaigns.
• Crafts well-structured content for various scenarios and mentors others in writing.
• Creates and delivers impactful presentations and develops presentation skills in others.

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