Global Brand Director, Respiratory

Job Description

At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are passionate about the potential of science to address the unmet needs of patients around the world. We commit to those areas where we believe we can really change the course of medicine and bring innovative ideas to life. Respiratory & Immunology, part of AstraZeneca BioPharmaceuticals is a key disease area and growth driver to the Company.

AstraZeneca is an established leader in respiratory care with a 50-year heritage and a growing portfolio of medicines in immune-mediated diseases. The Company is committed to addressing the vast unmet needs of these chronic, often debilitating, diseases with a pipeline and portfolio of inhaled medicines, biologics and new modalities aimed at previously unreachable biologic targets.

Our bold ambition is to deliver life-changing medicines that help eliminate COPD as a leading cause of death, eliminate asthma attacks and achieve clinical remission in immune-mediated diseases to make a difference for the over 6million people currently using our medicine. As the Global Brand Director, you will have an opportunity to work on a fast growing blockbuster brand on track to become a top 10 brand at AstraZeneca.

Within the Respiratory Global Portfolio and Product Strategy (GPPS) team and reporting to the Global Commercial Head, you will have a unique opportunity to lead the development of promotional brand strategy and materials to grow the brand as a market leader. Your pivotal role will ensure efforts that drive both short-term success and maximize long-term brand value.

What You'll Do:

• Develop and refine the brand's promotional strategy to increase global impact, bringing innovative approaches and opportunities to achieve a bold, transformative ambition.
• Craft and implement persuasive promotional materials and campaigns in alignment with our overarching brand strategy, with an emphasis on innovative thinking.
• Analyze business performance and formulate strategic insights to leverage business drivers, optimizing brand performance and identifying transformative pathways.
• Represent the brand strategy to senior leaders, ensuring cohesive execution across markets, while fostering a culture of innovation.
• Engage with competitive intelligence to identify opportunities and threats, positioning the brand to thrive against competitors, and pursue ambitious goals.
• Collaborate intensively with multiple functional teams, including medical affairs, commercial market development, and advocacy, to align the brand narrative with emerging evidence.
• Play a crucial role in the preparation and execution of launch activities for the product’s expansion with a new indication.

Minimum Qualifications:

• Bachelor’s Degree, preferably in business, marketing, or the sciences.
• Extensive experience in the pharmaceutical, healthcare, or biotech industries.
• Proven track record in developing and executing brand strategies founded on insights and value propositions.
• Robust understanding of commercial strategy, including pricing, reimbursement, and market research techniques.
• Demonstrated experience in financial competence with a clear understanding of P&L and business drivers.
• Experience engaging with external customers, such as key opinion leaders and payers.

Preferred Qualifications:

• Strong critical thinking and problem-solving skills.
• Experience as a global brand director in the respiratory therapeutic area.
• Proven leadership and influencing skills to drive strategy adoption.
• Ability to work effectively with agency partners to transform strategic plans into action.
• Experience in innovative thinking to bring bold ideas to life.
• Capability to work in ambiguity, simplifying complexity while managing multiple priorities.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Are you interested in working at AZ, apply today!

AstraZeneca is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. AstraZeneca is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing [email protected].

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.