Senior Brand Manager

Job Description

Job Title: Experienced Brand Manager - Breast Cancer

Introduction to Role

Are you ready to make a significant impact in the fight against breast cancer? As a Brand Manager, you will drive the commercialization of a brand on a national level by developing and implementing marketing strategies and operational tactics. With a special focus on oncology, your extensive experience and strategic vision will contribute to achieving the brand ambition by delivering budgeted or above sales growth. Join us in transforming the lives of patients and shaping the future of cancer care!

Accountabilities

• Advocate for and drive the brand amongst office and field colleagues, as well as external customers, to ensure the Brand Plan delivers essential short-term growth and long-term brand success.
• Align the global strategic brand plans with local customer & market insights to develop tailored and successful local brand strategy, brand messages, and tactical plans.
• Maximize the full use of all commercial/medical channels by developing brand materials (digital/print) and activities through cross-functional collaboration.
• Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources with quantitative feedback available through various data sources and reports.
• Be the product, competitor, and market expert of assigned brand in the oncology and specifically breast cancer sector.
• Proactively adapt the Brand Plan in response to the continuously changing environment to maximize brand potential, leveraging oncology expertise.
• Liaise closely with the sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership.
• Drive and align the Cross-functional Brand Team, including managing alliances with other pharmaceutical companies to co-market products.
• Participate in training & development for field force and other customer-facing roles on brand information.
• Build and maintain a strong network in the field, fostering collaborative relationships through indirect leadership.
• Responsible for the budget of assigned brand(s).
• Comply with all external regulations and internal policies.
• Ensure compliance with AZ Policies and Standards with special emphasis on Code of Conduct, Ethical Interaction Policy, and Standards, Privacy (Patient Group interactions), and Procurement (engagement of third-parties).

Essential Skills/Experience

• Marketing Excellence
• Brand Planning
• Oncology Field Experience, specifically Breast Cancer
• Indirect Leadership in Alliance Management
• Multi-product Launch
• Multichannel/Omnichannel Marketing
• Portfolio Selling

Business Acumen

• Healthcare Policy Landscape
• Market Access Environments
• Business Insights, SFE
• Finance Acumen

Cross-functional Leadership

• Patient-centric brand leadership
• Leading without authority & fostering collaborative work
• Personal effectiveness and impact on others
• Peer coaching

Education, Qualifications, and Experience

• Master's Degree in Scientific Field or related
• Languages: Trilingual English, French, Dutch
• Experience managing complex projects
• Min of 5+ years Brand Management experience with a focus on oncology; preferable breast cancer

At AstraZeneca, we are committed to transforming the lives of people living with cancer by leading in patient experience and care. We are evolving to an outcomes-based model, going beyond treatment to shape the cancer care environment and transform the whole patient experience. From early diagnosis to survivorship, we ensure no patient is left behind. Our belief in delivering earlier stage interventions with curative possibilities drives us to champion precision combinations that can change lives across the globe. Ready to make a difference? Apply now to join our team and be part of this transformative journey!

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.