Product Marketing Specialist

Job Description

Our Mission and Opportunity Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families. Our Team We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban. We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day. Who You Are Brightwheel is seeking a Product Marketing Specialist to join the brightwheel Marketing team. The Product Marketing Specialist plays a critical role in shaping and communicating the value of our products to prospects and customers, driving both new customer acquisition and customer satisfaction. This role demands a deep understanding of buyer behavior and takes a buyer-first approach, leveraging research and insights to deliver sales and marketing results. The ideal candidate will be a great storyteller, capable of crafting impactful messaging that resonates with our audience and drives revenue. They will excel in cross-functional collaboration, effectively prioritizing and executing projects that align with company goals and adapt swiftly to evolving business needs. With strong project management skills and a knack for measuring success, the Product Marketing Specialist will work with the product marketing team to refine our go-to-market strategies to maximize leads and lead-to-closed won conversion.

What You'll Do

• Develop and Execute Marketing Strategies: Work with the product marketing marketing team to create sales and marketing plans that effectively communicate the value of the product to target audiences, ensuring alignment with lead generation and sales conversion goals.
• Conduct Market Research: Gather and analyze customer insights, market trends, and competitive landscape to inform product positioning, product roadmap, and marketing tactics.
• Craft Compelling Messaging: Develop clear, engaging, and persuasive messaging that highlights the product's unique value proposition and resonates with the target audience in various formats, including web pages, pitch decks, 1-pagers, talking points, and more.
• Collaborate Across Teams: Work closely with Product, Sales, Customer Support, and other teams to ensure cohesive and effective go-to-market strategies, incorporating feedback from various stakeholders and ensuring cross-functional alignment.
• Manage Product Launches: Plan and execute product launches, including coordinating marketing activities, creating promotional materials, and measuring the impact of launch campaigns.
• Track and Measure Success: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts.

Qualifications, Skills, & Abilities

• Bachelor’s degree in marketing or related field
• 2+ years related marketing experience, ideally in product marketing
• Outstanding communication, presentation and leadership skills
• Sharp analytical and problem-solving skills
• Highly organized and proficient at managing multiple projects simultaneously
• Entrepreneurial and works well in a rapidly changing environment
• Data driven and have the ability to draw insight from complex marketing data
• Creative thinker with a vision

$59,000 - $101,000 a year Brightwheel is committed to internal pay equity and offers a competitive compensation package, including base salary, equity, and benefits. Our benefits package includes premium medical, dental, and vision benefits, generous paid parental leave, a flexible paid time off policy, a monthly wellness and productivity stipend, and a Learning & Development stipend. For cash compensation, brightwheel sets standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. Multiple factors determine final offer amounts, including geographic location, candidate experience, and expertise. If you have questions about the compensation band for your region, please ask your recruiter. Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Apply for this job