Job Description
WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Job Summary: We’re seeking a qualified senior account manager to help develop and grow existing business within our current health system partnerships. The account manager will have a solid understanding of our solutions including but not limited to Ignite Growth Platform (CRM), Omnichannel Services (campaigns), Digital Experience Engine (websites), and HealthAdvisors (HRAs). The account manager is responsible for building trust and proving value to our clients on the partnered solutions to secure renewals, cross-sell and upsell opportunities. The account manager must excel at building and maintaining relationships - both internal and external, managing a pipeline and driving incremental revenue. The ideal candidate will be a quick and self-directed learner with experience and an ability to showcase our offerings in a strategic and compelling way.
Responsibilities: - Collaboration Facilitation: Promote a culture of collaboration by connecting with internal teams across different departments. Encourage the sharing of knowledge, expertise, and insights that can lead to cross-selling opportunities.
- Client Needs Assessment: Work closely with client-facing teams to understand the evolving needs and challenges of our clients. Identify areas where additional products or services can provide value.
- Strategic Planning: Develop and implement cross-selling strategies tailored to each client's unique profile. Collaborate with sales, marketing, and product teams to create compelling proposals and solutions.
- Lead Generation: Organize and participate in lead generation activities, such as client meetings, presentations, and industry events, to uncover cross-selling prospects and initiate discussions.
- Client Engagement: Engage with clients, up to C-suite level, to discuss current solution performance and potential cross-selling opportunities. Present solutions and benefits, addressing any concerns or objections.
- Account Management: Collaborate with cross functional teams to ensure cross-selling efforts align with client retention and growth strategies. Monitor account health and client satisfaction.
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of cross-selling initiatives. Provide regular reports and updates to management.
- Virtual and Onsite Sales Presentations: Conduct compelling and persuasive presentations and product demonstrations to educate clients about our products or services, emphasizing their value and benefits.
- Negotiation and Closing: Skillfully negotiate contract terms and pricing to secure profitable deals. Close sales and consistently meet or exceed sales quotas.
- Market Insights: Stay up-to-date with industry trends, competitor offerings, and market conditions to adapt sales strategies and maintain a competitive edge.
- Reporting and Documentation: Maintain accurate records of all sales activities, including retention, lead generation, communications, and sales outcomes.
- Develop the strategies needed to help clients make informed decisions through a consultative sales approach
- Utilize forecasting and business analytical skills to take advantage of opportunities and to expand relationships
- Build relationships with agency and brand decision makers alike
- Work closely with internal teams to identify key strategies to maximize impact of client’s campaigns on the WebMD Health Network
- Meeting quarterly and annual sales goals and change sales into revenue
Requirements: - Bachelor’s degree or equivalent experience required
- 5+ years of account management experience
- Ability to multi-task in a fast-paced environment
- Ability to be responsible and result driven
- Solid communication skills
- Excellent organization and documentation skills (MS Word, Excel, PowerPoint, Salesforce)
- Experience with health system marketing and/or pharmaceutical industry strongly desired; equivalent experience in a highly regulated industry may substitute
- Excels in an entrepreneurial sales environment with only moderate supervision. Can handle the complexities of managing a territory with support teams.
- Effectively blends the need to be a healthcare consultant, a data expert, and a client advocate in order to maximize overall client relationships and total revenue
- Excellent written and verbal skills, professional demeanor, strong work ethic, and enjoys working on a team
Salary Range: $110,000 - $120,000. Commission eligible.