Associate Email Marketing Producer

Job Description

About WebMD:
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For Company details, visit our website: www.webmd.com
Education: Any Graduate
Experience: 2+ years
Work timings: 6:30 PM to 3:30 AM IST
Position Requirement:

• 2+ years’ experience with professional HTML/CSS email coding experience converting a variety of formats to emails
• 2+ years’ experience with email platform tools; Salesforce Marketing Cloud (ExactTarget) preferred Strong experience with Responsive Mobile Email Design, SQL, and Automation Studio
• 2+ years’ experience with Dreamweaver/Photoshop
• Extensive understanding of email best practices, CAN-SPAM laws, GDPR
• Experience with dynamically scripted emails and Microsoft Excel – Ex: AMPscript
• Must be detail-oriented, proactive, responsible, accountable, and results-driven
• Demonstrated ability to multi-task in a fast-paced environment
• Strong organizational, operational, analytical, and project management skills
• Proven success in working both independently as well as with cross-functional teams
• Strong quality control skills
• Ability to quickly identify and address operational and process issues
• Experience with A/B testing, multivariate testing, analysis, and reporting will be good to have
• Knowledge JavaScript, Workfront and Jira will be an added advantage
• Excellent written and verbal communication skills

Role & Responsibilities:

• Deploy, track and report on all MedscapeLIVE! supported email campaigns and related follow up campaigns
• Hand code HTML from PSD’s into emails, create templates, and create dynamic campaigns
• Manage list segmentation, list QA, and list cleansing
• Analyze campaigns and recommend best practices toward efficiencies and producing better CTRs
• Conduct A/B testing and evaluate new email trends to help drive the business forward
• Manage the end-to-end email QA process
• Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary
• Work closely with internal departments in the creation and implementation of email campaigns