Marketing Coordinator, Sports and Live Events

Job Description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

The content marketing team promotes all free content available on including Roku Originals, Sports, live events, and direct licensed series and movies utilizing the power of the Roku platform and owned marketing channels to drive awareness and viewership of a rapidly growing library.

About The Role

Roku is seeking a Marketing Coordinator in support of live events and sports programming airing on The Roku Channel. This role will support the Sports / Live Marketing lead in executing campaign levers designed to drive event tune-in, and will be on-call as needed to QC relevant live programming and associated campaign elements. In this role you will partner closely with a range of teams to align on marketing plans and strategy – including but not limited to media strategy, content, merchandising, live operations, creative studio, PR, social, sponsorship, and product.

Under the direction of the Sports / Live Marketing lead within the Content Marketing Team you will play a role in implementing the growth marketing strategy to drive new and existing customers to watch live content on The Roku Channel through creative thinking, planning, and analysis of metrics. You will focus on scaling our business through continued evolution and improvement of our marketing efforts.

The ideal candidate will have experience working on content and/or sports marketing campaigns, and comfort coordinating campaign plans and objectives with cross-functional stakeholders. Experience analyzing, interpreting, and applying performance data is a huge plus, and an essential part of Roku’s campaign management that will help inform strategy for live event expansion.

You should enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of partner management and relationship building skills.

What you’ll be doing

• Supporting Sports/Live marketing lead on day-to-day campaign execution for live sports & entertainment events (i.e. Weekly MLB Sunday Leadoff, Miss Universe, Live from the Red Carpet)
• Developing briefs
• Partnering with PR, social, media, Merchandising, Sales
• Collaborating x-functionally to align stakeholders of marketing plans
• Maintaining up-to-date calendar of live event marketing resourcing and inventory availability
• Managing development, approval, and trafficking of assets for media flights
• Be on-call for QC and troubleshooting live events outside of work hours
• Communicating and aligning with external partners for asset approvals and campaign plans
• Oversee internal and external brand guidelines for each event
• Partnering with internal stakeholders (i.e. Creative, Content/Sports/Live teams) on development and approval of assets
• Reporting on campaign performance and benchmarking for future events

We’re excited if you have

• 2-3 years of direct experience executing 360 content marketing campaigns at a studio, broadcast network, or streaming/subscription service
• Experience making data-driven marketing decisions to improve and optimize campaigns
• Previous roles in entertainment and/or sports marketing
• Must be a team-player, with strong communication and organizational skills
• Can operate and thrive under tight timelines and ability to pivot with ease
• Curious creative mind, and strong eye for visual design
• Expert in sports media, and entertainment landscapes
• An innate ability to keep up with, and understand what is relevant, on-trend, and outdated
• Obsession with detail

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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