Artist & Label Partnerships Manager Sub-Saharan Africa

Job Description

As the Sub-Saharan Africa (SSA) music team navigates the challenges and explores the outstanding opportunities that our region brings, it is now vital to advance the music business in the region further, and to that end a new role Artist & Label Partnerships (ALP) Manager is now being introduced.

What You'll Do

• The ALP Manager will work with the existing ALP team to find opportunities with unlocking crossed functional projects
• Stimulate innovation & creativity with a focus on longtail markets where Spotify holds no physical presence and may or may not have business development partnership deals in place
• Build strong cases based on data
• Some of the key regional activities that the ALP Manager will implement is business cases & bets (build framework)
• You will implement region-specific music campaigns (Artist or playlist focused)
• Music brands (flagships brands development)
• Product tests & launches (video tests, lyrics launch, localization tools, etc)
• Develop/Establish regional frameworks (processes, guidelines within ALP and cross-functionally)
• Lead internal communications plan
• Support local teams in building, planning and implementing campaigns for internal collaborators across our owned channels
• Ideate along with ALP Managers to propose creative music campaign ideas demonstrating our toolset
• Compile quarterly label reviews in collaboration with ALP managers
• Operate across a few owned channels, and lead first-party data to build cohorts and implement campaigns
• Ensure campaigns deliver against their business objectives, while also maintaining standard process
• Provide analysis, insights and reporting on campaign performance
• Own the team’s tools to provide a visible and cohesive view of Spotify’s promotional efforts
• Become a guide on Spotify’s on-platform promotional surfaces, understanding how they can best be used to drive Spotify’s business goals, and finding opportunities to build new tools and scale existing ones

Who You Are

• You are proficient in English with excellent presentation skills. Solid understanding of French and/or Portuguese are a plus
• Experience working within music or entertainment strongly preferred
• Experience working with international partners
• An understanding of promotional tools and a/b testing
• A strong understanding of the dynamics, needs and demands of a content-driven business, for example a record label or studio
• A keen analytical eye, be able to identify trends in data and turn them into significant insights
• You are creative, curious and unafraid to test & learn, trying out new campaign ideas
• You are an excellent communicator, and able to represent the team and its mission to a broad range of partners
• You are highly collaborative, and a specialist in balancing a variety of needs across a company
• You are adaptable, cope well with constantly evolving context and take initiative.

Where You'll Be

• This role will be located in South Africa, Nairobi or Lagos

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