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Background (context, scope & Deliverables ):
China Product Communication team is seeking for an international talent to meet the increasing communication inquiries from BUs to support the new product launch communications, raise disease awareness and enhance Takeda’s leading position in key therapeutic areas.
Key roles & responsibilities of Accelerator:
Develop & implement global/regional product communication plans and prepare the launch communication for future products
Drive and develop signature disease awareness programs to better position Takeda’s leadership in key TA areas, supporting company’s corporate branding and long-term company’s vision
Implement the media engagement of related BU/brand activities, including academic forum, disease day activities, product news report, KOL interviews, NRDL/local breakthrough related news, and other key projects, etc
Support the coordination and communication between China, regional and global comms team, including the adaptation and localization of global comms material, newsletter/internal article/global press release content development, and the global media/social media campaign implementation in China
Leverage the executive interview/speech opportunity, develop in-depth content of industry insight, to enhance Takeda’s thought leadership in related therapeutic areas.
Issue and crisis management to prevent potential impact of product related issues and protect the brand reputation
Host Country /BU:China BU
Duration (Starting Month/Year):6~12 Months
Expectation on participant expertise/language, etc:
Demonstrated ability to apply general business knowledge and experience in a complex, fast-paced business environment.
In-depth disease/product knowledge in at least one key therapeutical area
Excellent English writing & verbal communication skills; Chinese language skill will be a plus
High level of social competence and excellent networking skills, and have strong relationship building and interpersonal skills;
Ability to interact with senior management and communicate at all levels of the organization。
What's in it for you?
An opportunity to closely work with China communication and cross functional team, to gain experience on cross culture communications
Better understanding of the China market, the 2nd large pharmacieutical market in world;
Learn the newest digital/social media trends and communication skillsets, and experience the complete process of a new product's launch in China
Line Manager Information:
Title: Product Communication Lead
***All the assisgment cost will be funded by home country***
About Takeda Pharmaceuticals
Takeda is a global, research and development-driven pharmaceutical company committed to bringing better health and a brighter future to patients by translating science into life-changing medicines.
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