Marketing Manager - Government

Job Description

The Industry Marketing Group (IMG) at Laserfiche is seeking a creative and motivated professional who is passionate about driving technology innovation to improve process automation services. The Marketing Manager - Government, leads the development and implementation of an integrated marketing program that communicates clear value messaging and drives demand and growth for Laserfiche enterprise content management solutions. The Marketing Manager - Government, is the voice of the customer and subject matter expert for specific sector & industry regulations and trends. Through a close collaboration with marketing communications, demand generation, sales, presales, solution providers, and product strategy, the Marketing Manager – Government, influences innovative solution designs and facilitates discussions on digital transformations for Laserfiche business growth. Eligible States for Remote Work: Arizona, California, Florida, Georgia, Hawaii, Maryland, Massachusetts, Minnesota, Nevada, Ohio, Oregon, Texas, Virginia, Washington, Washington DC, West Virginia and Wisconsin About Role - Essential Functions:

• Be the subject matter expert within key Government and Education sectors. Note: this role will also oversee the Education sector, with the understanding that many of the core skill competencies for Government marketing will be crossover skills to support the Education sector.
• Develop a deep understanding of our diverse range of end-user customers, their growth needs, and challenges (aka what problem are we solving, by department, within key industries).
• Craft and deliver compelling value propositions and benefits. Plan and implement an integrated marketing communications program that connects with technology decision-makers and builds trust.
• Support sales channel lead generation and nurturing with effective collateral and compelling marketing campaigns.
• Develop fiscal year strategies, by vertical market, for effective brand awareness and revenue growth.
• Ensure our sales teams remain current on industry trends through regular briefings and training sessions.
• Collaborate closely with Product Strategy and Development to identify new solution opportunities and prioritize industry requirements in the Laserfiche product roadmap.
• Research and analyze the industry growth and challenges to develop business strategies and opportunities for specific sectors & industries.
• Work with industry specific analysts and 3^rd party organizations to build a strong position along with industry outlook and measure competitiveness to identify competitors.
• Perform deep dive analysis and translate industry growth and challenges to develop emerging solutions, business strategies, product roadmaps to create business opportunities for specific sectors & industries.
• Planning and executing strategies including in-depth market research to understand key trends within specific sectors & industries and create business value analysis.
• Develop high-level, thoughtful leadership positioning and business solution components. Collaborate with sales and demonstrate a role of consultant and partner with the Laserfiche Solution Providers to help execute a go-to-market sales strategy.
• Evaluate cross-functional efforts to measure across the business approach and understand solutions that are working and not working in achieving objectives.
• Work with customer accounts executives and partners to promote market intelligence and promote a full campaign to drive business opportunities.
• Collaborate with product marketing and development to prioritize and incorporate industry requirements and provide insights into the product roadmap.
• Collaborate with sales teams and other stake holders to create industry-specific marketing roadmaps and develop key sector messages and go-to-market approach.

About You - Essential Qualifications:

• 3+ years’ experience within Government (primarily) and/or Education (secondarily) sectors for top-of-funnel demand generation, account-based marketing (ABM) and market research expertise for thought leadership and trend development.
• A demonstrated ability to learn and apply technology innovation and solution development in process automation and digital transformations, and a good understanding of business practices and value chains in the industry.
• Ability to foster relationships with executive-level prospects and partners.
• Excellent communication, presentation and interpersonal skills when collaborating with cross-functional teams.
• Excellent organizational and project management skills with a proven ability to meet deadlines.
• Ability to solve complex problems with minimal supervision.
• Strong PC skills and knowledge of Microsoft Word, Excel, and PowerPoint. Prior working experience with CRM preferred.
• Bachelor’s Degree preferred
• Experience working in Government, Education Sectors and/or Cloud technology sectors preferred, along with working knowledge or any regulatory compliances within a key sector & industry.

The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate's geographic region, job-related knowledge, skills, and years of experience among other factors.

• Range: $104,000.00 - $130,000.00 per year

Perks & Benefits at a Glance

• Generous time off:
  • 15 Days of Vacation
  • 3 Floating Holidays
  • 2 Paid Volunteer Days
  • 9 Paid Holidays
  • Hybrid Work Environment
  • Free Parking: covered and EV charging stations
  • Various 401 (k) Investment Options and Generous Company Match
  • HMO and PPO Medical Care Options (Employees are fully covered under HMO)

Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship. We are unable to sponsor new employment visas, or take over sponsorship of existing employment visas, at this time. About Us:
Laserfiche is the leading global provider of intelligent content management and business process automation. The Laserfiche® platform enables organizations in more than 80 countries to transform into digital businesses. Customers in every industry—including government, education, financial services, and manufacturing—use Laserfiche® to boost productivity, scale their business and deliver digital-first customer experiences. Our employees in offices around the world are committed to the company’s vision of empowering customers and inspiring people to reimagine how technology can transform lives. Learn more about our team here. Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law. Laserfiche provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Laserfiche Talent Acquisition at https://www.laserfiche.com/contact/ or 562-988-1688. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. #LI- Hybrid#LI - Remote