Marketing communications and content specialist - Temporary position

Job Description

Position Description:

CGI – Payroll Services Centre (PSC) offers all-in-one cloud-based solution that simplifies Payroll and Human Capital Management. We are proud of our privileged relationships with clients, and their satisfaction rate is very high.
Every day, our members help thousands of customers pay their employees in different industries. In this role, you will contribute to the success of local businesses within a dynamic team, with over 600 professionals and more than 55,000 customers!
We are looking for a reliable and motivated individual. Are you ready to play a key role?
We are ready for you:
- Never stop learning: we offer a complete, ongoing and paid training on Canadian payroll;
- Work-life balance: a flexible weekday schedule.
- Work environment recognized as one of the best in the Canada (Great Place to Work certified);
- Employee Assistance Program, Health and Wellness program, comprehensive insurance coverage, financial assistance for your job-related studies;
- Career development supported by a professional development plan;
- Access to our Share Purchase Plan and Profit Participation Plan as of your first day with us;
- Benefits that fit your needs: Flexible insurance plan, telemedicine, and more!
Content strategy: develop and execute a coherent content strategy aligned with corporate marketing objectives, including the creation of editorial calendars, the definition of content topics and formats, and the management of production workflows.
Communication strategy: contribute to the development and implementation of overall corporate communication strategies, including public relations management, online reputation management, and internal and external communication

Your future duties and responsibilities:

Write and disseminate impactful and innovative communications aimed at potential and existing customers on various external media (social media, blog, website, ads, presentations, brochures, etc.).
- Develop a content strategy for social media aimed primarily at small and medium-sized Canadian businesses, with a particular focus on entrepreneurs, finance and human resources managers.
- Plan and maintain a social media activity calendar, and create content to promote your company's expertise.
- Content marketing: use content to attract, convert and retain prospects and customers, ensuring that content is optimized for search engine optimization (SEO)
- Performance analysis: track and analyze the performance of content and marketing campaigns, using analytics tools to evaluate key metrics such as website traffic, social media engagement, conversion rates, etc.
- Coordination with other teams: work closely with sales, product development, graphic design and project management teams to ensure alignment and consistency of messages and content across all channels.
- Respond to Google reviews, etc.
- If required, manage the production of graphic material with graphic designers/agencies when needed

Required qualifications to be successful in this role:

University degree in communications, marketing or related field
- Minimum 2 to 3 years of relevant experience in social media management, marketing writing, and content creation
- Excellent writing skills in French and English (bilingualism required). These skills will be validated by a test
- Very good knowledge of Microsoft Office suite programs, Hootsuite. Adobe Photoshop, Illustrator, Google Analytics and Wordpress (asset)
- Experience in a business-to-business (B2B) model (asset)
- Marketing and communication skills: solid understanding of marketing and communication principles to create effective and persuasive content
- Creativity: able to generate original and innovative ideas for marketing content, as well as finding unique angles to engage the audience and stand out from the competition
- Design skills: basic knowledge of graphic design principles and ability to work with graphic design tools can be an asset when creating visual content
- Technical skills: basic understanding of web technologies and concepts such as SEO, e-mail marketing, social media, etc.
- Good command of spoken and written French and English

Skills:

• Adobe Photoshop
• Media

What you can expect from us:

Together, as owners, let’s turn meaningful insights into action.
Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because...
You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.
Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.
You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
At CGI, we recognize the richness that diversity brings. We strive to create a work culture where all belong and collaborate with clients in building more inclusive communities. As an equal-opportunity employer, we want to empower all our members to succeed and grow. If you require an accommodation at any point during the recruitment process, please let us know. We will be happy to assist.
Come join our team—one of the largest IT and business consulting services firms in the world.