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Principle Roles & Responsibilities / Accountabilities 主要职责/责任
1. Corporate Campaign Branding & Alliance:以最大化协同增效的方式,协助企业级跨部门/跨团队项目展开和交付,在持续提升企业生态系统影响力的同时助力业务发展 (50%):
a) 以最大化提能增效的方式,主导/协同企业级项目的组织与推进工作,加强员工对公司价值观和战略的知晓与认同(e.g., 公司年会,领导力论坛等);
b) 以最大化协同增效的方式,主导/协助企业级跨部门/跨团队项目的展开和推进,持续提升企业在行业
平台及生态系统中的影响力 (e.g., CIIE etc.);
c) 加强跨部门合作,挖掘项目潜力,推动单领域特色项目升级为公司级别具备行业影响力项目(e.g.,“武为患者先–患者服务日”项目整体品牌定位,打造可持续性的全年运营计划,并协同跨部门落地执行etc.);
2. CSR:持续提升武田在生态圈关键合作伙伴中的影响力,为企业营造一个更适宜的生态环境,助力企业的长期可持续发展 (30%)
a) 与团队负责人一起,制定CBU 企业社会责任工作(CSR)的范畴与管理规范:
- 针对本地情况制定CBU 的CSR 管理规范,与公司的整体业务目标和价值观相一致,同时追求与各部门协同性的最大化;
- 完善企业社会责任板块工作,强化、规范包括慈善类工作在内的工作流程(SOP)。
b) 负责CBU 的CSR 项目,并不断拓展新的发展机会:
- 不断提升现有CSR 项目影响力(县级医疗专业人员能力提升项目);
- 同时,聚焦患者和社会所重视的健康价值(health benefits valued by patient & society),进一步开发新的项目机会,支持企业的可持续发展。
c)协助团队负责人协同各相关团队,整合跨部门资源与需求,探索在NGOs中持续提升武田影响力的更优解决方案,增强对外部利益相关方的影响力;
3.
Branding BP for PSE&PSI&PA (advocacy) (15%):
-充分了解武田患者服务、患者倡导的工作理念、工作内涵及项目;
-与相关团队合作,建立武田“患者为先”的品牌定位,将“患者服务/患者赋能”作为武田在行业内的品牌差异化抓手进行重点打造;
-梳理品牌故事(包含倡导,服务,技术解决方案等在内板块),打造整合性品牌全年推广计划,建立(跨团队)协同性品牌传播项目并主导跨部门执行和交付。
4.
企业可持续发展与公司文化推动 (5%)
a)与内部跨部门紧密合作,组织并推动公司内部展开社会公益活动,如搭建志愿者活动平台、倡导包容与多元的文化等;推动企业公益性项目的不断延展(Volunteers programs, D&I Culture etc.)。
b)逐步建立武田ESG工作,以ESG报告产出为目标,以推动组织治理不断优化为目标提供建议,并推出匹配项目,为企业赢得优化的内外部可持续发展环境。
Qualifications & Skills:
教育背景
➢University degree and above.
➢Marketing, Communication, Digital major is a plus
相关领域工作经验
➢Minimum 10 years of working experience in (Product/Campaign) Branding / Public Relations/ Project Management /External Liaison.
➢pharma industry experience is a must;
专业知识与技能
✓Solid business sense and demonstrated ability to apply business knowledge and experience in a complex, fast-paced business environment and deliver SMART solution.
✓Solid experience and proofed delivered in organizing and leading corporate/Business campaigns with cross-function teams.
✓High level of social competence and excellent networking skills and have strong relationship building and interpersonal skills.
✓Enterprising spirit and willingness to learn and develop.
✓Excellent English and Chinese writing & verbal communication skills.
About Takeda Pharmaceuticals
Takeda is a global, research and development-driven pharmaceutical company committed to bringing better health and a brighter future to patients by translating science into life-changing medicines.
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