Brand Manager, Wedding

Job Description

The Team The Brand Manager, Wedding is responsible for defining and executing the brand and integrated marketing strategy for the Wedding category. They shape brand marketing decisions, develop integrated marketing plans, and articulate core positioning to inspire exceptional and effective creative work. This person is consumer-obsessed, focusing on reaching the right consumer, with the right message, in the right channel, at the right time. They are equal parts strategic, creative, analytical, and operational – understanding how to translate marketing and channel plans into creative execution. The Brand Manager, Wedding reports to the Brand Director and works cross-functionally with channel marketing, merchandising, category management, and creative teams. As part of our recruitment process, we want to ensure the security and legitimacy of all communication channels. Therefore, please be advised that all official correspondences from our team will be sent from email addresses ending with "@minted.com"

You Will:

• Build the seasonal marketing calendar for product launches, campaigns, cultural moments, editorial franchises, and promo events
• Partner with category management and merchandising teams to deeply understand consumer insights and how the Minted product/service portfolio is positioned
• Collaborate with the Brand Director on quarterly brand strategy and positioning
• Create integrated marketing plans that effectively and elegantly increase engagement and consumer affinity to Minted
• Develop quarterly launch plans in partnership with channel marketing to determine how each campaign is supported across touchpoints
• Build omnichannel campaign briefs that articulate content needs, channel executions, product support, and linking strategies
• Partner with the creative team to develop beautiful, engaging campaigns that are optimized for customer engagement and aligned with brand & business objectives
• Partner with the social, influencer, and production teams to fuel creator content for all platforms.
• Own and maintain the marketing programming calendar to manage the day-to-day execution of campaigns across all channels

You Are:

• Obsessed with the wedding consumer journey; empathetic to her pain points and understand the content, product, and services we can support her with at various stages, both on and off-platform
• Experienced in achieving business objectives and working within a complex environment to hit deadlines
• Knowledgeable across the landscape of lifestyle consumer brands, preferably with crossover/affinity to the wedding industry
• A self-starter with an ability to prioritize in a fast-paced environment and meet changing deadlines and priorities on multiple simultaneous projects.
• Results-driven, focused, and analytical with outstanding follow-up, organization, and time management skills.
• Passionate about how media and content perform across different marketing channels and the ability to communicate individual channel needs in the briefing process.
• Excited to work in a collaborative team environment. A successful history of working cross-functionally to influence others and execute projects.

You Have:

• A deeply quantitative and analytical mind. The ideal candidate loves data and can analyze a problem, use data to articulate a recommendation, and take action accordingly.
• Strong consumer insights and an understanding of how and why consumers use Minted products.
• Passion for how media and content perform across different marketing channels and the ability to communicate individual channel needs in the briefing process
• Excellent verbal and written communication skills.
• A deep appreciation for art and design, and its power to enrich people’s lives
• 4 years of marketing and/or brand strategy experience in a consumer, retail company, e-commerce brand and/or creative agency.
• BA or equivalent is required. MBA or advanced degree is highly desired.

Compensation: The compensation range for the role applies to both employment offers and Minted employees actively working in the role. Our employment offers fall between the minimum and midpoint of the range to allow for continued salary growth during your employment at Minted. The upper half of the range accommodates this growth and supports our intention to create an environment that encourages lasting relationships between Minted and our employees. Geo Base Full Salary Range 0 - Includes SF Bay Area $115,614 - 173,422 (Midpoint $144,518) Geo Base Full Salary Range 1 - All non-SF CA, DC, NY - $106,365 - 159,548 (Midpoint $132,957) Geo Base Full Salary Range 2 - Includes CO, IL, MA, MD, NJ, OR, RI, TX, VT, VA, WA - $98,272- $147,408 (Midpoint $122,840) Geo Base Full Salary Range 3 - Includes AL, AK, AZ, AR, CT, DE, FL, GA, IA, ID, IN, KS, KY, LA, ME, MI, MN, MO, MS, MT, ND, NE, NM, NV, NH, NC, OH, OK, PA, SC, SD, TN, UT, WI, WV, WY - $90,179 - $135,269 (Midpoint $112,724) This role is eligible for an annual performance bonus and stock options. Benefits: Benefits will be effective the first of each month following your initial hire date. - Medical, Dental, and Vision Benefits - Employer Funded Health Savings Account - 10 Paid Holidays - Paid Time Off and Sick Leave - Paid Parental Leave - Employer Paid Wellbeing Apps (e.g. Headspace and Calm) - Monthly Gym/Wellness Reimbursement - 401(k) retirement savings plan - Employer Funded Commuter Benefits - Employee Discount - Friends and Family Discount About Minted : Artists shape culture. They spark conversation, create connection, and bring beauty into the world. Minted is where they come together to reach further. Our marketplace empowers a thriving community of independent artists to sell and scale their work. We nurture self-expression, cultivate community, and bring the best in visual art to a global audience. We’re building a new way to discover the world’s best creative talent. We’re here for the emerging talent ready to take off, the local favorites ready to grow, and the established artists ready to dream bigger. At Minted, our people don’t just believe in the power of art–we live it. We have our finger on the pulse of what’s new and now. We’re obsessed with great design, art, and interiors. We’re in galleries, at fairs, and constantly finding inspiration online. We seek undiscovered talent that deserves to stand up and stand out. We connect with artists that have something to say, and we collaborate to amplify their work. The Minted community’s art, stationery, and textiles products have reached over 75 million homes worldwide. Our marketplace brings the best in independent design to consumers everywhere. We recognize the challenges independent artists face, and we leverage our resources to level the playing field and create a platform that gives artists the freedom to develop their craft and grow their business. We are headquartered in San Francisco, CA and currently employ 350+ full-time employees, plus additional temporary workers during the holiday season. We have raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners. Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more. Minted is an Equal Opportunity Employer committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider all qualified applicants for employment in accordance with all state, local, and federal laws. Minted participates in the E-verify program. How Our Process Works: Minted uses technology and innovative practices to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships. Apply for this job