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Lifecycle Marketing Manager

Varo Money

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Job Details

Location: Posted: Jun 19, 2024

Job Description

ABOUT THE TEAM Varo’s Growth team is responsible for customer acquisition, engagement and retention. Our goal is to attract customers who would benefit most from Varo, make sure they have a seamless onboarding experience, and help them get the most out of Varo after they join. The Growth team is small, nimble, data-driven, and results-oriented. If you want to have a clear and measurable impact on the business from day one, this is a great team to join ABOUT THE ROLE Your role will be to drive strategic growth marketing programs focused on onboarding, engagement, retention and resurrection. You will develop and execute lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, push notifications and in-app messaging. You’ll collaborate cross-functionally with Design, Content, Product, Engineering, Research and Data to deliver compelling new personalized customer journeys. You will play a key role in helping us achieve our customer engagement goals.

What you'll be doing

    • Drive strategic growth marketing programs focused on onboarding, engagement, retention, and resurrection
    • Ideate, develop and execute lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, push notifications, and in-app messaging
    • Manage lifecycle programs end-to-end, from setting strategy to meet objectives, to ideation, tactics, briefing, development (in partnership with creative, content and technical teams), calendaring, execution, optimization, monitoring, analysis and reporting
    • Set up and monitor complex journeys, triggers and automations
    • Ensure campaigns (including tests, segmentation, and complex personalization logic) are set up and deployed accurately
    • Pull, consolidate, and report on Lifecycle Marketing metrics, and create data-driven presentations
    • Partner with relevant teams across the organization including data and research, to uncover user insights, create and design an experimentation roadmap, and execute a rigorous A/B testing agenda to enhance campaign effectiveness
    • Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys

You will bring the following required skills and experiences

    • 3-5 years of hands-on experience managing Retention and Engagement programs
    • Experience leveraging a complex marketing automation/CRM system, e.g. BrazeDeep knowledge in customer segmentation and list management
    • Experience with creating and managing documentation including process and procedures, active campaign monitoring, and experimentation tracking
    • Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences
    • Passion for data-driven marketing and building programs that drive incremental results
    • Excellent analytical and quantitative skills
    • Experience working cross-functionally and communicating results to a wide range of stakeholders
    • Experience in a results-driven environment and an impeccable track record of hitting goals
$115,000 - $155,000 a year For cash compensation, we set standard ranges for all US-based roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. Per applicable law, the salary range for this role is $115,000 - $155,000. Final offer amounts are determined by multiple factors as well as candidate experience and expertise and may vary from the identified range. #MidSenior Apply for this job

About Varo Money

Varo Money is mobile banking app with no account fees, high-yield savings, early direct deposit. Available iOS and Android.

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