Client Analyst

Job Description

WHO WE ARE Basis Technologies delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands. Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. Basis Technologies is headquartered in Chicago, and our employees have the flexibility to work in an office location, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada. ABOUT THE TEAM The Client Analytics team is the external face of Basis Technologies' analytical offering. The team has a passion for analytics, performing in depth analysis, and are viewed as experts when it comes to data strategy. As trusted advisors to both our internal teams and clients, our time is split between diving deep into rows of data to derive insights and educating our clients on KPIs, tools and evolving analytical methodologies. Among our supportive team network, you can often find us showing off the latest custom analysis, newest analytical methodology or custom code that make us proud.

WAYS YOU’LL CONTRIBUTE

• The Client Analyst will be assigned to key accounts across the portfolio of client where they will function as the day-to-day contact for all client facing data & analytics requests. This role is responsible for working with internal teams and clients to align on objectives/KPI’s and make recommendations for campaign optimization while keeping an eye on campaign performance and client retention. The Client Analyst will report to the Director, Client Analytics and will collaborate with the members of Basis' Integrated Client Solutions and Display Investment teams to formulate and present custom analyses, derive insights and monitor performance for our clients. You will contribute by:
• Being the day-to-day analytics point of contact for assigned client accounts
• Aligning campaign objectives/KPIs with client business goals, develop performance measurement plans and recommendations for campaign optimization
• Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
• Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success
• With the help of your manager, recommending data collection strategies for your assigned set of clients
• Partnering with account team members to develop forward-looking campaigns based on historical performance insights
• Presenting optimization recommendations and insights to both client and internal audiences
• Educating internal teams on Basis solutions related to analytics such as attribution, data management, consumer journey, etc.

WHAT YOU BRING TO THE TABLE

• 1-2+ years digital media experience, especially in media measurement or analytics departments
• Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics preferred
• Strong independent thinking and problem-solving abilities
• Natural presenter and communicator, ability to translate technical data concepts to non-data teams
• General understanding of SQL, general data strategies & structures
• Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
• Understanding of digital media buying and ad serving landscape
• Strong knowledge of MS Office, especially Excel & PowerPoint

$64,310 - $103,592 a year Our salary ranges are determined by role, level, and location. Individual salary is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your location during the hiring process. The total compensation package for this position may also include commission or bonus, company equity, and competitive benefits ANYTHING ELSE? Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements. LIFE WITH BASIS TECHNOLOGIES We take care of our people and believe that our success depends on the growth and well-being of each one of our team members. We've been proudly recognized as: Ad Age, Best Places to Work 2023, 2022, 2013 Built In, Best Workplaces 2023, 2022, 2021 Crain's Best Companies to Work for in Chicago 2022, 2021, 2020, 2014, 2013, 2012, 2011 Crain's Best Companies to Work for in New York 2022, 2021, 2014 Dallas Morning News, Top Workplaces 2021, 2019, 2015 Denver Post, Top Workplaces 2022, 2021, 2020 Denver Business Journal's Largest Employers 2022, 2021, 2020 Fortune Magazine, Best Workplaces 2022, 2021, 2020, 2015, 2014 We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more. We are proud to be an equal opportunity employer and are committed to building teams that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Basis is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application processes. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]. Information collected and processed as part of any job applications you choose to submit is subject to Basis' privacy policy that you can view here . Apply for this job