Marketing Analyst

Job Description

Marketing Analyst As a Marketing Analyst at DAZN, you will be part of the Performance and Marketing Analytics team, reporting to the Lead Marketing Analyst. Based in our Hyderabad tech hub, you will be a key asset in building, maintaining, and optimizing our marketing reporting and execute on deeper analysis on DAZN marketing efforts. This entails creating and improving the front-end dashboards (we use Looker), but also the development and management of data pipelines. This role is crucial for providing accessibility to data that drive our marketing strategy and decisions. Our reporting covers a wide range of marketing concepts, including marketing spend and attribution, sign up funnel, distribution partnerships, RoAS and others, offering great opportunities to deepen professional knowledge in marketing analytics. As our new Marketing Analyst, you’ll have the opportunity to: · Design, build, and maintain comprehensive marketing reports, ensuring they align with stakeholder needs and expectations · Develop and manage robust data pipelines using DBT and Rivery, creating seamless data flows from various sources to our reporting tools · Monitor data quality and troubleshoot data-related issues in a timely manner, guaranteeing the delivery of key marketing reports · Regularly review and optimize data processes and reports for efficiency and effectiveness · As needed, perform ad hoc data analysis to extract insights to support marketing decisions You’ll be set up for success if you have: · Proven experience in data analysis, with specific focus on reporting · Strong proficiency in SQL for complex querying · Experience in building data pipelines, including extracting, loading and transforming data from multiple sources (ideally with DBT and cloud ELT tool like Rivery) · Experience in using data visualization tools (ideally Looker) and creating well-designed dashboards · Familiarity with marketing concepts and metrics, in particular digital media and subscription services customer KPIs · Familiarity with Google Analytics and ideally working knowledge of BigQuery · Excellent organizational skills with ability to prioritize tasks and manage time effectively · Continuous learning mindset to keep up with the latest trends and tools in data analytics and marketing technology Even better if you: · Have knowledge of LookML · Have experience with version control systems, such as Git · Familiar with Python ₹10,00,000 - ₹15,75,000 a year At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. DAZN VALUES – THE ‘HOW’ IN WHAT WE DO: AMBITIOUS – people who want to make a big impact and drive DAZN forward. INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business. People who come up with better, simpler ways of doing things. PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it. People who love what they do and show commitment every day. BRAVE – people who take difficult decisions to help us focus on improving DAZN, our performance and our results. SUPPORTIVE – people who know that we achieve more as a team than as individuals. People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers. People who consider others before making decisions. At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone. If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can. We look forward to hearing from you. Apply for this job