Marketing Technology Strategist

Job Description

“Serve the right message, to the right client at the right time. “ This is a core goal of Vanguard’s Financial Advisor Services (FAS) group. And while most organizations aspire to achieve greater relevance through personalization, The Vanguard Financial Advisor Services team is taking concrete steps including activating a technology roadmap, hiring talent, and forming adoption / utilization strategies to advance our marketing capabilities all while driving business outcomes

The Marketing Technology Strategist plays a critical role in ensuring technologies, processes and practices come together to grow FAS Marketing’s digital personalization and experimentation capabilities. The Marketing Technology Strategist partners with engineering teams and marketers to bring forward a vision for leveraging technology within the Financial Advisory Services division.

We are currently seeking a team member to help mature Marketing’s use of these capabilities particularly in the areas of personalization, experimentation, and content management. This person will ultimately drive adoption and utilization of these technologies leveraging strong collaboration and communication skills while working closely with partners.

The successful Marketing Technology Consultant plays the following role in driving the strategic technology agenda forward:

• Identifies a clear set of use cases, implementation priorities and enablement strategies to ensure the successful implementation, adoption, and optimization of our marketing technology stack (Adobe Experience Cloud products including Adobe Analytics, Adobe Launch, Adobe Experience Manager (AEM & DAM), Target, CDP, Workfront and Marketo).
• Partners with colleagues in marketing, information technology and external agencies to translate the Enterprise technology roadmap into an executable vision for the Financial Advisor Services business.
• Builds and executes a technology enablement strategy, leveraging strong project / program management skills to bring activities into focus. The strategy includes the people, process, and culture changes that need to occur to optimally use the technology.
• Works with business partners to identify key use cases to inform an incremental rollout plan.
• Ensures there are clear outcomes associated with investments and that progress against outcomes are being met.
• Continuously looks for opportunities to optimize sales and marketing outcomes leveraging the marketing technology stack. Addresses the people, process and technology gaps that limit taking advantage of existing aspects of the marketing tech stack.
• Partners with IT development teams on requirements; defines an implementation strategy and executes on that strategy ensuring deliveries are in-line with the key use cases.
• Partners with Marketing teams to support the development of users’ skills. Understands user needs and creates plans to fill needs and advance organizational maturity.

What it takes:

• The ideal candidate will possess hands on experience of key technologies in the Adobe suite, with knowledge of Adobe Target and AEM strongly preferred.
• Demonstrated digital and marketing acumen and a strong ability to learn new marketing technologies.
• Five years related work experience. Three years of experience in business technology preferred.
• Undergraduate degree or equivalent combination of training and experience. Graduate degree preferred.

Special Factors

Sponsorship

About Vanguard

We are Vanguard. Together, we’re changing the way the world invests.

For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let’s make it count.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.