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Optimization Manager


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Job Details

Location: Kansas City, Jackson County, Missouri, USA Posted: Apr 16, 2024

Job Description

As the industry pioneer behind Content Performance Marketing, BrightEdge has thoroughly redefined the concept of search engine optimization by developing an award-winning platform that precisely measures and optimizes marketing content across online channels. Our cloud-based platform is powered by big data analysis that allows our customers to plan, optimize, and measure campaigns based on real-time content performance. BrightEdge has emerged as the leading international provider of cloud-based SEO Enterprise solutions due to its dynamic and results oriented entrepreneurial culture. We are looking for an Optimization Manager passionate about making a significant impact in the digital marketing world. Ideal for someone ready to drive tangible results, this role is suitable whether you are just starting your career or have a few years of SEO experience under your belt. Responsibilities include leading actionable SEO strategies to enhance online visibility and performance for a portfolio of accounts. This role provides a unique chance to work across various industries, including ecommerce, business-to-business, healthcare, and education, and offers a broad and enriching experience.

Core Responsibilities

    • Develop strong, consultative relationships with a diverse range of clients, guiding them through our strategic SEO roadmap
    • Deliver recommendations for key on-page elements such as title tags, H1s, and meta descriptions to improve client websites
    • Conduct comprehensive website audits using the BrightEdge platform, offering clear, actionable insights
    • Guide clients in understanding their SEO actions and priorities, tailoring strategies to fit their specific industry needs
    • Ensure effective communication with clients in a virtual setting, adapting to the diverse requirements of each sector
    • Foster collaboration with internal teams to drive unified client success
    • Manage a streamlined workflow of projects and tasks, attentive to the unique challenges of each industry

What it Takes to be Successful

    • Experience with Content Management Systems (CMS), notably WordPress, Drupal, and Joomla, to seamlessly implement SEO strategies; preferably experience with multiple CMS.
    • Proficiency in Google Analytics and Google Search Console to derive insights and evaluate SEO performance
    • Familiarity with enterprise-level SaaS SEO platforms, such as BrightEdge, SEMRush, Moz, Ahrefs, or Conductor, is highly preferred
    • Demonstrable skill in keyword research and translating SEO insights into content strategies
    • A Bachelor's degree in Marketing, Business, or a related field
    • A collaborative spirit, eager to work within a supportive, inclusive culture

Benefits & Perks

    • Competitive Compensation Packages
    • Career Development Opportunities
    • Access to Innovative Technology
    • Paid Parental Leave
    • Medical, Dental, and Vision Insurance
About BrightEdge BrightEdge is widely recognized as a global leader in SEO and Digital marketing. The most innovative customers across more than 80 countries trust BrightEdge to modernize their Digital Marketing stack for today’s digital world. We are helping thousands of organizations, including many of the world’s largest companies, transform their businesses and drive more revenue. The continuous innovation of our product is supported by what we believe to be our most valuable assets: our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO. Apply for this job

About BrightEdge

BrightEdge is a leading SEO and content performance marketing platform.

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