Performance Marketing Manager

Job Description

Contentsquare is a global digital experience analytics company empowering the brands you interact with every day to build better online experiences for all. Since our founding in France in 2012, we have grown to be a truly global and distributed team – known as the CSquad – representing more than 72 nationalities across the world. In 2022, we raised $600M in Series F funding, and we were also recognized as a certified Great Place to Work in France, Germany, Israel, US and UK. In November 2023, we acquired Heap, our largest acquisition to date, strengthening our analytics platform to provide a 360 view of users' digital experience. Please Note: Scammers are posing as Contentsquare and Contentsquare team members. We’ll never initially contact you via text or GChat, and never solicit money from you. Please visit our careers blog for more information. We are seeking a highly skilled and experienced Performance Marketing Manager with a proven track record in the B2B space. The ideal candidate will have a deep understanding of various digital marketing channels, with a particular focus on driving lead generation and pipeline growth efficiently. This role requires strategic thinking, data-driven decision-making, and the ability to implement innovative marketing campaigns that deliver measurable results.

💻 What You'll Do

• Strategy Development:
• Develop and execute comprehensive performance marketing strategies aligned with business goals and objectives.
• Identify key target audiences and segments within the B2B space and devise tailored marketing approaches to reach them effectively.
• Continuously evaluate and optimize marketing strategies based on performance metrics and market trends.
• Campaign Management:
• Oversee the end-to-end execution of digital marketing campaigns across various channels such as PPC, SEM, display advertising, social media, email marketing, and content syndication.
• Collaborate with internal teams and external agencies to create compelling content, landing pages, and ad creatives optimized for lead generation and conversion.
• Implement A/B testing methodologies to refine messaging, targeting, and creative elements for maximum impact.
• Lead Generation and Conversion:
• Drive qualified leads and opportunities through targeted marketing efforts, focusing on increasing the efficiency of the lead generation process.
• Monitor lead acquisition costs, conversion rates, and other relevant KPIs to ensure optimal campaign performance and ROI.
• Work closely with the sales team to align marketing activities with the sales funnel and support lead nurturing initiatives.
• Data Analysis and Reporting:
• Utilize analytics tools and platforms to track, measure, and analyze the performance of marketing campaigns.
• Generate regular reports and dashboards to provide insights into key metrics, campaign effectiveness, and areas for improvement.
• Use data-driven insights to make informed decisions and adjustments to marketing strategies and tactics.
• Budget Management:
• Manage the performance marketing budget effectively, allocating resources based on projected ROI and strategic priorities.
• Monitor campaign spending and ROI to ensure budget adherence and optimize resource allocation for maximum efficiency.

🎯 What you will bring:

• Around 5 years of experience in performance marketing, with at least 3 focus on B2B lead generation and pipeline development.
• Proven track record of successfully implementing and optimizing digital marketing campaigns across multiple channels.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Proficiency in marketing analytics tools such as Google Analytics, Google Ads, Facebook Business Manager, etc.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
• Results-oriented mindset with a passion for driving measurable business outcomes through marketing initiatives.
• Experience working with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is a plus.

Why you should join Contentsquare: ▪️ We’re humans first. We hire dedicated people and provide them with the trust, resources and flexibility to get the job done ▪️ We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits ▪️ We are a fast-growing company with a track record of success over the past 12 years, yet we operate with the agility of a startup. That means a huge chance to create an immediate and lasting impact ▪️ Our clients, partners and investors love our industry-leading product To keep our employees happy and engaged, we are always assessing the benefits/perks we offer to ensure we are competitive. Here are a few we want to highlight: ▪️ Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year ▪️ Work flexibility: hybrid and remote work policies ▪️ Generous paid time-off policy (every location is different) ▪️Immediate eligibility for birthing and non-birthing parental leave ▪️Wellbeing and Home Office allowances ▪️A Culture Crew in every country to coordinate regular outings such as game nights, movie nights, and happy hours ▪️ Every full-time employee receives stock options, allowing them to share in the company’s success ▪️We offer many benefits in various countries -- ask your recruiter for more information We are a 2024 Circle Back Initiative Employer – we commit to responding to every applicant Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Your personal data is used by Contentsquare for recruitment purposes only. Read our Job Candidate Privacy Notice to find out more about data protection at Contentsquare and your rights. You can exercise your rights by using our dedicated Data Subject Rights Portal here . Your personal data will be securely stored in our hosting provider’s data center in Oregon (US west). We have implemented appropriate transfer mechanisms under applicable data protection laws. Apply for this job