Senior Manager, Influencer Marketing

Job Description

As a Sr. Manager, Influencer Marketing, you will be responsible for driving the company’s new sales & customer acquisition with Skillshare’s largest and most valuable Growth channel. Reporting to the VP of Marketing, you’ll act as the strategic lead for our Influencer channels, responsible for initiatives that achieve Spend and Start targets against CAC and ROAS targets. As a key member of the Marketing Leadership team, you are responsible for contributing to Skillshare’s overall marketing strategy and team culture, while overseeing direct reports & contractors. This is a high impact role at Skillshare, one that requires both strategic thinking and detailed analytic and optimization efforts that leverage your expertise in Influencer marketing to drive success for the company.

What you’ll do:

• Oversee the channel strategy, roadmap & operations, constantly assessing and evaluating performance to find optimization opportunities that drive growth (free trial sign ups) while reducing spend (CAC)
• Manage the in-house influencer program: overseeing deal flow on a high volume of direct partnerships, optimizing the program operations funnel, which includes sourcing new leads, vetting, negotiation management and partnerships in service of monthly budget allocation goal
• Responsible for weekly & monthly reporting on channels performance, while overseeing data hygiene and funnel measurement
• Own relationships with our High Value Creators (HVCs) – influencers who require a higher level of collaboration and support
• Collaborate cross-functionally with Creative Studio, Product, and Engineering to improve user flows and enhance product experiences that impact growth metrics
• Collaborate closely with the Community and Content teams to identify and maximize opportunities for fostering stronger connections between our influencer partners and teacher programs
• Manage one direct report and several contractors within channels, directing projects and day-to-day operations to achieve channel targets
• Responsible for day-to-day relationships with 3rd party channel-specific measurement tools (e.g., Tubular)
• Develop business cases and proposals with a clear investment thesis and payback. Lead approved projects, taking ownership of outcomes and driving continuous improvements.
• Responsible for feedback, skills development, and career planning for FTE direct report.

Why we're excited about you:

• Channel & Category Expertise : Deep understanding of Influencer as a growth channel, with a track record of successful program implementation across social channels (e.g., LinkedIn, Instagram, TikTok). Deep experience with YouTube influencers is a must. You understand the role influencers play in a marketing mix, and how they support a company, business and/or marketing strategy.
• Relationship Building : As a people person, you can easily get along with a wide variety of personality types. You have experience working with in-demand influencers, and know how to get them excited about our product.
• Strategic : You’re able to understand various challenges at hand, how to solve them, while making important tradeoff decisions on time, money, and resources. Ability to summarize your strategy to all levels of stakeholders.
• Data Comprehension : You understand quantitative data, drawing strategic & tactical conclusions from the data, and then effectively communicate your findings to a range of stakeholders.
• A Team-Builder: You can rally a team around a shared goal, launching cross-channel and cross-functional initiatives, and contribute to team culture in a positive manner
• Effective Manager : You’re excited to develop positive working relationships, investing in and building the skills of your direct reports and helping them understand their path of success at Skillshare.
• Curious & Open-Minded: You’re able to combine knowledge and creativity to develop new solutions, tailored to the constraints and situation.

Why you're excited about us:

• Our team: We have a passionate, creative, and innovative team that is a lot of fun to work with.
• Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
• Remote culture : A healthy, productive working environment means different things for different people. We optimize for trust and invest in supporting remote teams, offer home office stipends for those that work best in their own space and co-working spaces for those that thrive in a social office environment, and focus on transparent communication to ensure an inclusive, equitable work environment for everyone.
• Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, offer home office stipends and co-working spaces in multiple cities, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.
• Impact: You’ll be in a highly visible role, one that requires both strategic thinking and detailed analytic and optimization efforts that leverage your expertise in Influencer marketing to drive success for the company.
• Your growth : You’ll have the opportunity to manage, collaborate with others and take on more ownership over time.
• Salary: Our target salary range for this role is $141,690-$169,400 plus a generous equity package, depending on skills and experience. If this role is of interest to you, you should apply no matter what. You can trust us to make an assessment based on your unique skills and experience and communicate that with you.
• Benefits : We believe that doing your best work means living a full life. We support our team with unlimited PTO, gender-neutral parental leave, anniversary sabbaticals, and healthy stipends for creativity, learning, and personal wellness.

About Skillshare Skillshare is an online learning community whose mission is to connect curious, lifelong learners everywhere – and, in so doing, build a more creative, more generous, and more prosperous world. Today, our community has grown to millions of members who come to Skillshare to learn creative and entrepreneurial skills, network with peers, and even teach a class themselves. We are backed by OMERS Growth Equity, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments. Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We work to ensure a consistent interview process, and inclusive work environment for all Apply for this job