Marketing Executive, Tom Ford, Travel Retail APAC

Job Description

PRIMARY FUNCTION

The incumbent is to support the TR APAC Tom Ford/Darphin/Kilian cluster to achieve brand business objectives through product marketing and consumer engagement strategies to drive 360 go to market plans. This position will be a core support to the Marketing team, being responsible for managing regular reporting and marketing operations.

Product Marketing
• Manage assortment by channel and by door for new product launches and existing line-up to ensure productivity in both offline and online channels
• Responsible to manage assortment matrix accurately
• Support forecasting of new product launch, GWP and collaterals with clear analysis and communication with TR WW demand planner for both offline and online channels
• Support regular pricing template submissions and manage price change requests so that price lists are generated accurately to support sell-in
• Support order/stocks related conversation with supply chain partners when required
• Lead communication of product marketing calendar, program/launches updates to sub-region in a timely manner
• Closely collaborate with internal stakeholders to meet their needs – Sales Teams, Visual Merchandising Team, TR WW Marketing team
• Maintain accurate marketing files – Marketing calendar, Assortment file, Gravity calendar etc.
• Responsible to track business performance through sell-in/sell-out analysis to drive forecast accuracy

Digital (E-commerce & Consumer Engagement)

• Partner closely with IM team and Sales Team to manage all new online door openings
• Support all product related conversations during omni-channel campaigns (HPP/Livestreaming)
• Support Marketing Manager on new paid media platform approval via gathering information from Media Agency and coordinate with Global
• Support all creative requests for assets/content copy creations for brand’s paid media/social media campaigns
• Review sub-region OOH request, and submit placement approval templates to Global Comms teams to get placements approval on time for execution
• Manage livestreaming product/tester/VM preparation file and liaise with Sales team and agency to ensure smooth execution
• Support on regular TRDM management to ensure pre-order sites are accurately maintained
• Support ad-hoc digital related projects assigned

Marketing Operations/Reporting

• Manage store TV specs Masterfile, prepare on-counter/OOH/HPP videos request to Global, and communication to Field Visual Merchandising team for execution
• Lead sub-regions collateral and signages production
• Be responsible of PO creations and GR
• Pull data for monthly and YTD sales report
• Support gathering of data and analysis for post-campaign reporting
• Collect key competitor new launch and key communications for Monthly Report
• Organize and coordinate meetings for regular team meetings e.g. ASOM call
• Support team on any ad-hoc presentations/meetings/events preparation e.g. CICPE, SCM, VIP visit

REQUIREMENT

We are looking for a meticulous, highly organized, independent and logical individual who can perform a variety of tasks in a fast-paced environment. He/She should demonstrate ability to be agile with strong self-motivation.

Work Experience

• Min. 1 year of working experience in marketing/digital/communications.
• Beauty/Fashion/ FMCG experience is a plus

Characteristics

• Self-starter and highly driven individual
• Highly meticulous and organized
• Ability to work and navigate well within a dynamic team
• Strong communication skills
• Fast learner and ability to multi-task
• Versatile and adaptable to changes
• Ability to engage effectively and manage multiple internal and external stakeholders
• Well groomed
• Inherent ability to understand and embrace the brand DNA
• Proficiency in MS Office namely Word, Excel and Powerpoint
• Excellent in Chinese language – verbal and written
• Excellent in English for daily internal communication and presentation to senior stakeholders

Education:

• Degree holder or equivalent