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Vice President Marketing - Asia

Veeva Systems

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Job Details

Location: Melbourne, City of Melbourne, Victoria, Australia Posted: Feb 24, 2024

Job Description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry , committed to making a positive impact on its customers, employees, and communities. The Role We are in search of an exceptional leader to drive marketing for Veeva’s growing Asia business. The VP Marketing is, in effect, the CMO for the Asia region, directing the full marketing mix, and a key member of Asia’s leadership team. The role helps drive regional growth, building upon the company’s strength in existing markets, as well as helping establish Veeva as a leader in new markets. We are looking for a proven marketing leader who is customer-oriented, a strong team builder and coach, who excels at long-range integrated marketing planning and execution across the full marketing mix. You will lead an exceptional Asia marketing team so must have experience hiring, mentoring, and retaining top talent and managing high performing teams. You are also a key member of the marketing leadership team, whose aim is to build a world-class marketing function and ensure strong cross-team collaboration, both within the region and globally.

What You’ll Do

    • Translate Veeva’s goals into truly integrated marketing strategies and campaigns for key geographies, product lines, and customer segments that support the achievement of quarterly and annual goals
    • Build, inspire, and lead a large marketing team that operates as a strategic partner to its stakeholders and delivers against its goals. Leads team in operating with a growth and team-first mindset, with clearly defined roles, career paths, succession plans, and employee success strategies
    • Hire and coach Marketing leaders to be efficient (e.g., best practice, standardization) and also effective (e.g., programs that fit the market and region)
    • Devise and guide local marketing models to ensure Veeva is well-established in new markets within the Asia region
    • Ensure the function scales through successful cross-collaboration and gains leverage through shared services as appropriate


    • Minimum of 7 years leading a major marketing function in the Asia region in hyper-growth B2B software, particularly in a high ASP, low churn model
    • 10+ years’ of Enterprise Software marketing experience - Managing the full marketing mix, not just demand gen
    • Extensive on-the-ground experience in the North Asia tech markets (Japan, Korea or China)
    • Led the Asia marketing function for a U.S Tech company, including extensive experience in Japan, Korea or, China
    • Strong communication skills and background (verbal and written), with at least 4 years’ of university or professional experience in an English-speaking country
    • Experience across marketing disciplines and enterprise selling in Asia, including ABM, communications, demand generation, first-party events, and product marketing
    • Proven track record of hiring, mentoring, and retaining world-class marketing talent
    • Demonstrated communications expertise with exceptional verbal communication skills and a clear and persuasive writing style
    • Excellent operational and project management, including the ability to manage diverse projects and multiple priorities under aggressive timelines and expectations
    • Ability to organize, remain productive, manage multiple projects simultaneously, and have an immediate impact in a high-growth, dynamic, entrepreneurial environment
    • Must be a creative, flexible, hands-on marketer that’s comfortable rolling up your sleeves and doing whatever it takes to get the job done even in the face of time, budget, and resource constraints
    • Collaborate team player with great interpersonal skills, the ability to work effectively cross-functionally
    • Strong budget management and marketing measurement skills, preferably with a track record of managing multi million dollar budgets
    • Bachelor's Degree required

Perks & Benefits

    • Annual allocations for professional development, self-directed charitable giving, fitness reimbursement, and cell phone and internet
    • Company-provided equipment to set up your home office
#LI-Remote Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. Apply for this job

About Veeva Systems

Veeva Systems is a provider of cloud-based business solutions for the global life sciences industry.

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