Area Commercial Executive

Job Description

ACE is responsible for achievingof retail sales and operational efficiencies, through building necessary capabilities across all doors and counters within the given Brand/s / Brand Clusters.This positionleadsbusiness negotiation, inventory management and store operation for assignedstoreto drive business growthfor assigned doors.

1. Business relations

• Develop and maintain strong relationships with assignedstore manager toexpand the ELC portfolio and presence with the retailer and build sales growth
• Share the brand strategy with assignedbusiness partners and maintain a deep understanding of the brand

2. Store operation management

• Conduct In-store leadership and coaching for assigned door
  • Coach each brand andits team members to ensure that the highest customer service standards are maintained at the point of sale. Coach on service and selling behaviorswhilst ensuring consumerdetails are captured as specified by brand
  • Ensure that all counters/stores follow merchandising, grooming and hygiene standards as directed by brands
  • Receiveand communicatefeedback from team with regards to promotional mechanics, store activities, competitors’activities, and provideinsights to fuel actions
  • Responsible for operationalefficiencies across all relevantdoors
  • Ensure all retail teams gain a thorough understanding and knowledge of brand principles, including the importance of brand-specific story-telling andretail services
  • Conduct In-store training for assigned chief and BAsto improve the efficiency of store operation
  • Provide support, advice, and direction to counter managers and retail members to enhance the development of their teams in all matters pertaining to their role and activities in-store
  • Conduct performance reviews for the team including feedbackfor Brand / Commercial Education Managers
  • Ensure all retail team members attend virtual education seminars as required and according to curriculum guidelines. Liaise with retail partners to negotiate attendance as required
  • Review on a monthly basis eachcounter/store manager’s KPIs
• Conduct store’s stuffingto improve the efficiency of store operation
  • Supportcounter/store manager during key trading and promotional activitie
  • Supportfield staff's store shiftmanagementfor assigned store
  • Where required, drive the recruitment and performance development process, with the support of HR in accordance with ELC recruitment guidelines
• Participatein appropriate trainings/meetingsto strengthencapability
  • Participate in all appropriate management meetings and brand seminars
  • Register new and update existing digital learning users, maximize participation and reinforce key learnings
  • Participate and drive engagement of all brand and product digital learning to develop retail capabilities
  • Attendand co-facilitate training sessions with education to improve skills and knowledge as required

3. Inventory managemen

• Conduct Inventory management to track inventory level and to maximize sales opportunity for DS/FSS/retailer.com
  • Ensure counter managers are maintaining adequate levels of stock on hand and are utilizingstore processes to address stock issues
  • Submit inventory peaking requests in anticipation of store-initiated activations and/or events at store or brand level as required
• Review category mix based on POS sell through units per brand and store/retail groupto highlight inventory issues and escalate as require

4.Commercial strategy planning

• Support Commercial Manager on Commercial strategy planningon assigned area/store
  • Developcommercial strategies regardingDS/FSS/Retailer.comchannel, working in partnership with Brand, Corporate Marketing and Onlineteam
  • Plan and develop weekly/monthly goals (quantitative andqualitative) and action plans in line withthe marketing calendar and Hero Products strategyon assigned area/store
  • Prepare and update for review and discussion;achievement of sales targets,key business issues, opportunities, education plans,etc.
  • Identify and validatenew & non-viable distribution opportunities for the Brand/s & oversee effective execution of strategic business plan within Brands / Brand cluster to encourage business growth & increase market shar
  • Hold a thorough understanding of market landscape, commercial trend, local consumer behaviors/preferencesand competition to identify distribution and commercial opportunities

Coaching and Development: •Proactively identify any areas of self-learningand development as necessary to strengthen capability required for success in the role•Attend corporate development programs as required