Job Description

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Job Description

Activities and Responsibilities

Role Objective as KAM

• Responsible for maximizing utilization and patient outcomes of the Takeda offering (portfolio of pharmaceutical products and services) in designated territories/accounts
• Drive account stakeholder relationships; develop and monitor long-term relationships between Takeda, the account and its key stakeholders
• Responsible for driving and achieving the business objectives within the allocated budget

Role Objective as Brand Lead

• Plan promotional activities with line manager and promotional budget and annual expenses
• Create and elaborate the annual marketing plans (Brand plans per strategic products for GI & RMD business unit)
• In collaboration with the medical department propose, create and/or adapt relevant Promo materials to support field activities.
• Secure implementation of agreed tactics according to planned activities as a part of tactical part in Brand plans
• Option Lead and Key account management in specialized treatment centers, support and leverage customer connectivity locally and internationally, product promotion at scientific events.
• Proactive surveillance of pricing environment and support local team to maintain reimbursement within defined price range. Support HCPs to obtain individual patient level reimbursement.
• Initiate and organize commercial education activities to increase disease awareness, product knowledge and support product promotion.

Accountabilities

Account Management

• Understand the account situation, challenges, and needs
• Formulate comprehensive, robust and insight-driven key account plans
• Deliver on agreed objectives and tactics within the key accounts in order to drive
  Takeda performance
• Ensure account plans, objectives and KPIs are transparent to the whole account team and senior leaders
• Support and collaborate with In-Field Market Access territory partner to gain product access to local formularies and/or protocols within own accounts.
• In coordination with supply chain, ensure Takeda product(s) is/are available at an account level
• Operate in a manner that is always in line with compliance and legal requirements and according to marketing and sales strategies.
• Act as an ambassador of the Takeda brand, its vision, and values

Stakeholder Engagement

• Develop long-term relationships between Takeda and key strategic accounts and
  their stakeholders
• Identify key external stakeholders and develop a deep understanding of their needs, collaborating on initiatives and co-creating mutually beneficial solutions that will add value to them and the patients
• Drive the implementation of the innovative offerings with key stakeholders and help differentiate Takeda from its competitors
• Support and advise Healthcare professionals on the correct use of Takeda product and services portfolio

Area covered: Bulgaria - National Level

Education, behavioral competencies and skills

Experience and Education

• Essential:
• University degree in Medicine/Biology/Chemistry/Pharmacy or equivalent.
• At least 5 years of sales experience and at least 2 years in marketing role (as product manager, product specialist et.) in specialized prescription pharmaceutical business and/or hospital sector.
• Experienced in Marketing and/or Hospital Management.
• Commercial and marketing experience in pre-launch and launch activities with particular emphasis on specialty products will be considered as advantage
• Previous experience with CRM and Veeva will be considered as advantage
• Excellent expertise on the country health care system.
• Fluency in Bulgarian and Good English language skills (written and spoken).
• IT skills (MS Office proficiency as a minimum).
• Desired:
• Intimate knowledge of the country pharmaceutical industry's code of conduct and compliance regulations.
• Existing contacts with specialists in relevant specialties treating Therapy area diseases

Licenses/Certifications:

• NA

Locations

Worker Type

Worker Sub-Type

Time Type

#LI-Remote