Head of Lifecycle Marketing

Job Description

Description

About the Role:

IPSY is looking for a Head of Lifecycle Marketing to lead the team through personalized and powerful marketing efforts at every stage of the member journey to drive conversion, increase LTV, and reduce churn. You will develop end-to-end lifecycle strategy and lead campaigns across email, push, site, SMS and future direct-to-member marketing channels. This is a highly cross-functional role that works closely with the member acquisition and member journey teams, engineering, product, data/analytics, creative, brand, merchandising and others to develop strategies and build roadmaps to acquire new members, enhance the member experience, re-engage inactive members, drive incremental revenue from existing members, and elevate the IPSY brand.

You should be both a strategist and a builder, with expert-level knowledge of the marketing stack (data, tools, personalization, and automation) and proven experience putting them to work to drive business impact.

This is an incredible opportunity to lead an amazing team at a fast-growing company, doing the most advanced marketing and content personalization in the beauty industry. If you are a confident, proven leader that loves to develop high-impact direct communication channels as part of an integrated, cross channel marketing effort, this role is for you.

This position reports to the SVP, Member Journey and can be fully remote.

What You’ll Be Doing:

• Lead and work alongside your team as they develop email, push, site and in-app marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to acquire new members, re-engage past members, and increase LTV of current members.
• Leverage a deep understanding of the member mindset and membership value proposition(s) to nurture conversion and retention.
• Hire, train and develop a team to unlock increasingly sophisticated lifecycle marketing programs, with a focus on using data for advanced personalization and automation.
• Drive architecture decisions around how best to implement new programs within our ESP (Iterable) and site (CMS), with a mind for long-term scalability.
• Prioritize opportunities for improvement, generate data-driven hypotheses to inform campaign strategies and initiatives.
• Analyze the performance of all lifecycle programs, identify areas for improvement and be an agent of change.
• Develop strategy, roadmap and activation of new marketing channels (e.g. SMS, direct mail,etc)
• Communicate key insights and findings to senior management and optimize programs based on data-driven analysis.
• Manage complex, highly cross-functional initiatives to deliver business requirements, create project plans, and drive on-time execution.
• Develop and own lifecycle marketing QA process to ensure high quality campaign outputs.

What We’re Looking For:

• Bachelor’s degree required, preferably in business, marketing, technical or quantitative field.
• 10+ years of strategic and hands-on experience developing lifecycle programs; confident with segmentation, automation strategy, messaging, conversion optimization, and other facets of marketing using email, push, site, and in-app, etc
• 10+ years relevant experience with increasing responsibility; solid experience in both people management and team leadership
• 6+ years experience working directly with an enterprise-grade ESP (Iterable, Braze, ExactTarget, Responys, etc; comfortable with data pipelines and architecture, targeting, multi-step workflows, QA, and reporting.
• 6+ years experience developing and executing A/B tests for email, push and site initiatives; confidently translates data into actionable business and consumer insights.
• Demonstrated ability to work cross-functionally to execute a vision through consensus building, negotiation, and data-driven persuasion.
• Excellent verbal and written communication skills; relentlessly detail oriented.
• Proficient with Excel, experience with financial modeling and/or SQL/R a plus.
• Familiar with analytics dashboards (Tableau, Looker, etc).

What We Offer:

• Competitive salary & equity grants
• Annual bonus program (paid out quarterly)
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free BoxyCharm subscription
• Learning & development programs

ABOUT US

IPSY is the largest beauty membership in the world, home to sample-size beauty subscription Glam Bag, full-size beauty subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments. When you join IPSY, you get insane insider prices on buzzworthy beauty that’s personalized for you so you can play, explore, and express your unique beauty every day.

Through product innovation, machine learning technology, and a community-first mindset, IPSY democratizes beauty by delivering not only personalized experiences, but the feeling of authentic self-expression that comes with the discovery of beauty products tailored to your unique preferences.

Our proprietary technology platform is the ultimate in beauty innovation, leveraging millions of member data points that has led to the creation of some of the world’s most-loved beauty subscriptions. To date, we have amassed over 200 million product reviews and built an avid beauty community who is at the heart of all we do.

Our world-class team—from merchandising to machine learning, editorial to engineering, and everything in between—works behind the scenes to make personalized beauty discovery possible.

Ready to join the beauty revolution and inspire everyone to express their unique beauty? Visit our careers site to learn more about the values, culture, benefits, and more across all our brands. https://www.ipsycorporate.com/careers

For United States Remote Roles: Candidates must live in or be willing to relocate to one of the following states where IPSY has established a Business presence to be eligible for hire: Arizona, California, Florida, Georgia, Hawaii, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Dakota, Texas, Washington and Wyoming.

Salary Range: $225,000 - $295,000 USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, IPSY also offers a bonus, equity grants and competitive benefits package. Final compensation will be determined based on experience and skills and may vary from the range listed above.

EEO Statement: We are an equal opportunity employer who celebrates diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by federal, state, or local laws.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us. #LI-CF1

Please click here to view our CCPA notice .

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