Digital Marketing Specialist, Italy (B2B)

Job Description

Working closely with internal stakeholders from across Marketing, Data, and Technology, and our external agency partners, you will advise, govern, execute and analyse, to ensure the ongoing optimisation of our digital marketing programme.

As Digital Marketing Specialist, Italy (B2B), you will Report into the Digital Marketing Manager, Europe, playing a key role in the management and implementation of our digital marketing strategy. Focused on Italy - one of Vanguard’s core markets. Working closely with internal stakeholders from across Marketing, Data, and Technology, and our external agency partners, you will advise, govern, execute and analyse, to ensure the ongoing optimisation of our digital marketing programme. With greater industry focus on first party data, help us achieve marketing objectives through the application of continually evolving digital technologies, ensuring we deliver against our client experience, digital engagement and wider marketing goals.

About Vanguard

Vanguard is an investment company unlike any other. It was founded by Jack Bogle in the US in 1975 on a simple but ground-breaking idea: that an investment company should handle its funds solely in the interests of its clients. Jack helped bring investing to the masses with the index fund. Index funds do not pick individual shares or bonds to beat the market. They supervise the performance of the entire market. Or as Jack put it, "Don't look for the needle in the haystack. Just buy the haystack!”. We have stood for low-cost, uncomplicated investing ever since. Over the last 45 years people have come round to our way of thinking and more than 30 million investors worldwide now trust us with their money.

Core responsibilities

• Develop and implement digital marketing strategies, aligned with our marketing and business objectives, and in partnership with the Digital Marketing Manager, Europe
• Work closely with the Italian Channel Marketing country lead, and other key stakeholders, to plan, execute and optimise digital marketing campaigns and journeys, in line with well-defined KPIs.
• Deliver our owned digital marketing strategies in allowing us to reach, capture, convert, and re-engage users to deliver leads to our sales team.
• Plan, design, build and optimise our Italian email marketing programme in conjunction with our European email marketing agency, and in alignment with pan-European campaigns.
• Manage the dispatch of HTML email campaigns, automations and journeys via Salesforce Marketing Cloud.
• Influence our digital content strategy, incorporating best practice for imagery, video, data capture and any other content requirements - ensuring accuracy and optimal user experience.
• Ensure digital best practice is embedded across all digital activity, providing guidance to key stakeholders as appropriate.
• Ensure our agency partners deliver value across SEO, paid search, paid digital media, email and social media.
• Identify and act on opportunities to enhance website user experience and associated journeys.
• Measure, analyse and report on the performance of email, website, SEO and paid media activity, delivering actionable insights to the business to facilitate planning and ongoing optimisation.
• Manage multiple projects and initiatives, in your focus market and across Europe, in a fast-paced, deadline-driven environment.
• Establish and demonstrate a high level of knowledge about Vanguard’s business, including regional market dynamics and product offerings.

What it takes:

• Digital marketing experience, preferably in Financial Services/the asset management industry.
• Italian and English language speaker
• Confidence and experience in managing external agencies and diverse internal stakeholders.
• Digital platform experience (Email: Salesforce Marketing Cloud or similar email service provider preferred. Web analytics: Adobe Analytics, Social media and web content management experience)
• Good knowledge of HTML and experience using popular enterprise level web content management systems (preferably Adobe Experience Manager)
• Good understanding of Search Engine Optimisation (SEO)
• Excellent communication and planning skills
• Strong collaboration skills and ability to work on own initiative
• Attention to detail
• Good understanding of the asset management industry.
• Strong understanding of the cultural, linguistic and regulatory implications of operating across markets.
• Confident team player with a passion for all things digital.

Special Factors

• Vanguard is not offering visa sponsorship for this position.
• This is a hybrid position and would require you to work in the office location Tuesday-Thursday.

Inclusion Statement

Vanguard’s continued dedication to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.