Online Manager, Aveda (fixed term contract)

Job Description

We are recruiting for an exciting opportunity within our Aveda brand team – this role is being offered as a 12 month Parental Leave contract.
The Online Manager is responsible for the e-commerce/website management of Aveda brand.com and all online marketing activities to support and maximise the online sales performance of online channels.

This role reports to and works closely with the National Online Manager to develop the online marketing strategy and calendar across ANZ brand.com to drive brand awareness, consideration & sales. The successful candidate needs to be well versed in using a variety of online tools such as, but not limited to SEO, EDM, leveraging partnerships/affiliate networks, retargeting and social media to achieve business objectives.

Key responsibilities include but are not limited to;
• Develop and implement the online marketing plan and calendar across Australia & New Zealand brand.com to maximise sales, drive brand awareness and consideration using techniques including but not limited to search, emails, affiliate networks, retargeting, social media.
• Contribute to the development of key moments and execute on brand.com. Review brand calendar to identify hero moments and plot out key occasions..
• Work closely with Search agency to optimise paid search activity to maximise online sales and reduce overall CPA.
• Ensure site is optimised for natural search, working with design and engineering teams to maximise relevant online content.
• Manage edm process end to end, liaising with email service provider and local marketing departments. Engage with all stakeholders to ensure edm is executed on time.
• Work with Product Marketing Manager on forecasting to ensure Online needs are met
• Develop new or adapt existing creative to implement across all online touchpoints (online, email, banners, social etc).
• Track and update monthly marketing calendars on an ongoing basis, sharing updates with vendors, designers, and internal team.
• Contribute to brand content meetings and ensure relevant activity is reflected on site; gain alignment to ensure a seamless omni consumer experience.
• Manage all online offers including set up of offer codes and tracking/ reporting of results.
• Project manage and implement brand.com site initiatives.
• Plan monthly refresh for hero moments and develop new content as needed, e.g. competitions, special events etc. Manage legal approval for all online copy and contests.
• Present at regional/global visits/ brand meetings when required
• Work with Consumer Engagement to execute partnerships

The person we are looking for must have,
• Effective verbal and written communication skills
• A self-starter who is solution orientated
• Excellent interpersonal skills
• Quality customer service skills; upholding the ELC values when dealing with both internal and external stakeholders
• Solid business intelligence
• High attention to detail and organisational skills
• The ability to work autonomously and contribute to the team
• The ability to manage multiple priorities and time management
• Proactive and positive approach to work and tasks
• Good planning, organisational, analytical, and decision-making skills
• Confidentiality, tact, and discretion when dealing with people.

Qualifications/Experience

• Degree qualification or equivalent relevant work experience,
• At least 3-4 years’ experience in the beauty/retailer, online marketing, or ecommerce area
• Excellent working knowledge of web technologies
• Understanding of website metrics, data analysis, and reporting tools
• Prior experience working with retailers within beauty or luxury retail would be highly regarded,
• Excellent working knowledge of the Microsoft Suite of tools

This position will have access to a range of confidential information and so will require the personal characteristics of discretion and integrity.