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Director of Creative and Product Development


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Job Details

Location: Jacksonville, Duval County, Florida, USA Jacksonville, Duval County, Florida, USA Posted: Oct 28, 2023

Job Description

Company Overview Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences, and over 2,000 retail locations, including its Lids retail business stores. As a market leader with more than 18,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives. *Preferred location is Jacksonville, FL but open to remote work if the candidate is willing to travel regularly to Fanatics office locations*

Job Duties & Key Responsibilities:

    • Promotes and maintains the brand image for Fanatics Event Partners at local, national, or international levels.
    • Oversees the designs and brand strategies for the Fanatics Event Business and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis.
    • Designs and executes brand strategies for the company and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis.
    • Responsible for producing the high-impact and visually appealing graphic designs for the Fanatics Brand for Global Events.
    • Ensures product designs are aligned with the overall brand strategy and with the creative vision for the organization.
    • Creates original designs that encompass design concept, color and materials by interpreting fashion trends and organization style guidelines for multiple product lines or brands.
    • Create high-impact and visually appealing graphic designs for hundreds of different e-commerce websites as assigned.
    • Responsible for brand-level development including market analysis, product acquisitions, and brand management.
    • Develops and implements product education, publication and other promotional activities to communicate product positioning and lifecycle development of products to customers.
    • May work in partnership with cross-functional teams in linking the brand to efforts by product marketing, marketing communications, Retail, Merchandising, and Manufacturing staff or other departments or units within the organization to ensure designs will appeal to customers and are feasible to produce.
    • Responsible for building and managing the Creative Team within a merchandise category or collection of categories – including graphic design and product development & production.
    • Develops short- and long-term plans to support corporate and/or regional goals; may manage vendor accounts.
    • Drives financial results by providing design solutions that are differentiated from the marketplace and unique, including business shifts, key initiatives, new product concepts and seasonal focuses.
    • Facilitates product reviews with partners and clients.
    • Analyzes brand perception and ensures positive impact of the brand in the market.
    • Applies consumer insight and market research to determine new marketing and product opportunities.
    • Familiar with products/services and competitors’ activities.
    • Understands business requirements and the target audience.
    • Responsible for creative campaigns and storytelling.
    • Proofreads all imagery to check brand metrics, spelling, and grammar.

Education and Experience Requirements:

    • Expert knowledge Photoshop, InDesign and Illustrator.
    • Excellent proofreading, spelling, grammar, and punctuation skills.
    • Possesses comprehensive knowledge of subject matter.
    • Provides leadership, coaching, and/or mentoring to a subordinate group.
    • Capacity to handle multiple requests simultaneously under pressure with concurrent and conflicting deadlines.
    • Strong communication skills.
    • Ability to balance creativity and production workload for internationally recognized brands.
    • Strong interpersonal skills enabling the individual to interact effectively with various levels of individuals.
    • Aptitude to handle multiple request /projects simultaneously under pressure and switch quickly and comfortably between assignments as needed with both concurrent and conflicting deadlines.
    • Ability to work effectively in a team environment.
    • Only candidates with strong portfolios will be considered.
    • BA/BS preferred.
    • 5+ years of professional experience in graphic design with a creative portfolio of previous work.


    • Ability to foster teamwork.
    • Decision-making skills.
    • Leadership skills.
    • Oral and written communication skills.
    • Ability to build collaborative relationships.
    • Customer/client orientation.
    • Problem/situation analysis.
    • Project management skills.
    • Strong presentation skills.
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now. Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an or email address. For added security, where possible, apply through our company website at Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices. NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS : In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. For additional information on how we collect and use personal information in connection with your job application, review our Candidate Privacy Policy-CA Apply for this job

About Fanatics

Fanatics is an online retailer of officially licensed sports merchandise providing the ultimate shopping experience to sports fans.

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