Sr. Marketing Automation Specialist (Marketo)

Job Description

For more than 20 years, PointClickCare has been the backbone of senior care. We’ve amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform. With Collective Medical & Audacious Inquiry, we’ve become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient’s journey. For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn . Position Summary: The Sr. Marketing Automation Specialist will be the subject matter expert on all things Marketo and responsible for ensuring the implementation of our marketing automation strategy. You ensure that PointClickCare is set up for success by applying best-in-class practices and optimization in our digital ecosystem. You will collaborate with talented and diverse teams on campaign program strategy, architecture, and processes as Marketo is a vital cornerstone of our MarTech stack. Reporting to the Sr. Manager, Corporate Web and Digital Experience, you will be a key player in the Marketing Operations center of excellence. You will work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company.

Key Responsibilities:

• Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting.
• Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
• Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
• Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs.
• Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units.
• Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack.

You'll work cross functionally with:

• This role will require strong interpersonal skills to collaborate with teams within Marketing, cross-departmental stakeholders, agency partners and suppliers.

Your success will be measured by:

• Ensure shared service SLAs and shared understanding expectations are met 90-100%
• Customer Satisfaction rate of 85%+

Required Education:

• Diploma, degree or relevant certifications
• 5+ years of experience in similar role

Required Experience:

• Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques.
• Proficient at managing multiple projects concurrently.
• Strong communication skills and comfortable working with colleagues at all levels of seniority within the company
• Must have a sharp attention to detail.
• Strong inter-personal skills
• Strong analytical skills
• Focus and on data driven insights and outcomes.

Skills/Behaviors:

• Hands-on experience in Marketo and SFDC integrations.
• Marketo Certified Expert certification. Salesforce certification is an asset.
• Interested in sharing knowledge of Marketo and the power of marketing automation with others.
• Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions.
• Technically capable, excellent communicator, and a desire to improve processes.
• Solution oriented with strong problem-solving skills.
• Understands business requirements and can translate those requirements into technical specifications.
• Thrives in a fast-paced environment, and has strong project management instincts, including the skills to accurately specify project timeframes, risks, and dependencies.
• Enjoys working in cross-collaborative teams with a strong sense of curiosity and capacity to both learn from and teach others.
• Able to develop strong working relationships with team members, vendors, and partners, and can foster cooperation in non-hierarchical relationships.
• Strong sense of ownership and accountability along with a commitment to delivering high-quality technology infrastructure that balances technical and business goals.
• Current certification or experience with Google Analytics and Data Studio reporting is an asset.

Knowledge:

• Working knowledge of content management/project workflow management tool an asset
• Proficient in Microsoft office
• Proven project management understanding
• Understanding of requirements to complete a marketing asset within all channels

#LI-Hybrid #LI-TW1 It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy . We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected] PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information. Apply for this job