Field Product Manager - Power Management and Control Components (PMCC)

Job Description

Location: Istanbul - Turkey

Do you want to work for a global company where promoting gender equality is central to our vision of creating a truly diverse and inclusive business? Where everyone matters, and everyone belongs?

Join us and help us provide energy-efficient solutions that make a real impact. We make what matters work. To find out more about us check: https://www.youtube.com/watch?v=baa_aiJ4L7E

As a Field Product Manager - Power Management and Control Components (PMCC), you will be responsible for lifecycle management and business development of Eaton ́s power distribution and industrial control products in Turkish sales organization.

You will be a part of a wider Turkish marketing organization, and will collaborate closely with other marketing team members and sales teams to define the target markets for the supported products, participate in creation of local business strategies and go-to-market strategies for the chosen target markets, as well as creation of respective marketing strategies and execution of respective marketing plans to support the agreed long-term business strategies and achievement of profit plan goals on the annual basis.

You will be the go-to person and the product expert in the supported local sales organization and the main internal and external communicator about the products, who is fully able to translate technical features into commercial messaging. You will also be a part of a wider Product Marketing community of Eaton Europe.

Your main responsibilities:

• Manage the supported product portfolio through the entire life cycle and contribute to the successful sales of the products to the defined target markets in the supported countries:
• Selection of products fitting the need of the defined target markets
• Market gap & product fit analysis
• Competitive analysis of supported product ranges
• Price positioning versus competitors on the local market
• Ensure product margins and profitability, support with specific price requirements
• Manages products through the entire life cycle starting form a product introduction to the phase-out of the products and replacement with the new products
• Use intimate understanding of customers, their markets, buying habits and pain points to help shape Eaton’s business strategy, as well as customer & project targeting
• High involvement in market intelligence projects for the relevant products in cooperation with the Market intelligence, EMEA pricing and relevant BU teams
• Define service offer for the supported products together with service team
• Define a product support process in the countries and if needed, different levels of product support
• Develop and execute an action plan in cooperation with the local sales team to grow product sales (target specific customers, markets, channel, value prop)
• Provide intimate VoC and regulatory insight to Business Units to support new product development
• Participation in local standard groups/associations
• Content validation and creation in cooperation with marcom (web content including SEO, marketing collaterals, videos, web content, emails, social media etc)
• Develop and support execution of product promotions and incentives
• Prepare for and participate in customer & channel digital and physical events (key-note speeches, presentations & technical product support)
• Sales and partner enablement: validation, creation and delivery of technical trainings to sales teams, partners and customers
• Support specific projects or negotiations together with sales team (to improve win-rate etc)
• Technical expertise in supported products
• Be the spokesperson in the media for the supported products. Both owned and earned media, including written press (blog articles, interviews) and video or audio appearance.
• Regular internal communication on the supported products
• Customer visits with sales team for various purposes from VoC, trainings to offer specific technical support.
• Product spec and brand building at targeted design offices

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Qualifications

Your essential skills we are looking for:

• Bachelor ́s degree in Engineering, Electrical Engineering is highly preferred
• Good understanding of electrical products and technologies, especially Low Voltage (LV) switchgear products
• Marketing education is an advantage
• Understanding business basics including revenue projections, business metrics and financial planning, as well as pricing.
• Marketing skills: knowledge and experience in demand generation, digital marketing, project management etc
• Presentation skills: the ability to be persuasive in front of customers, partners, industry influencers, competitors, policymakers
• Fluent in Turkish as well as English
• Experience in working with cross functional teams in a dynamic environment
• Experience of working within a matrix organization
• Translation of technical features into commercial messaging
• Experience in working in a comparable marketing / product management role
• Relevant industry/sector experience

What we offer to you:

• Permanent contract in a fast-growing global company
• Challenging projects in dynamic collaborative team
• Flexible working solutions (home office, remote, flexible working hours, part time etc.)
• We make your voice matter - we value safety and trust. This is a place where you can speak up and be heard. There’s room here for everyone because we believe that every person matters.

Our recent awards:

• FORTUNE’s 2021 World’s Most Admired Companies list
• One of the World's Most Ethical Companies 2021 by Ethisphere
• Top 50 Employers List 2020 by Woman Engineer Magazine
• Best Place to work for LGBTQ Equality 2020 by Human Rights Campaign
• Named to 100 Best Corporate Citizens 2020 list for 13th consecutive year by 3BL Media
• 100 Best Corporate Citizens list for 11th consecutive year by Corporate Responsibility Magazine
• ENERGY STAR Partner of the Year, Sustained Excellence ranking

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy, helping to solve the world’s most urgent power management challenges, and doing what’s best for our stakeholders and all of society. Founded in 1911, Eaton has been listed on the NYSE for nearly a century. We reported revenues of $19.6 billion in 2021 and serve customers in more than 170 countries.

Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We have demonstrated our passion for sustainability with the announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030.

Eaton is committed to having a workforce that is diverse and non-discriminatory at all levels, reflecting the diversity of our customers and the varied environments in which we conduct business around the world. Our success depends on our ability to attract and retain the very best people unlimited by race, color, social or economic status, religion, national origin, marital status, age, disability, veteran status, sexual orientation, gender identity or any protected status. Eaton follows relevant non-discrimination laws and regulations in the countries where we operate. It is the policy of the Company to make all decisions regarding employment, including hiring, compensation, training, promotions, transfers, or lay-offs, based on the principle of equal employment opportunity as defined above.

Job: Marketing

Region: Europe, Middle East, Africa
Organization: ES EMEA Sales and Marketing Core

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes – Hybrid
Does this position offer relocation?: No
Travel: Yes, 25 % of the Time