Airport Coordinator, MAC, Travel Retail Singapore

Job Description

POSITION SUMMARY

As the Airport Coordinator, the primary function is to achieve counter sales goals and business objectives through:

• Efficient management of daily counter operations
• Good management of stock inventory
• Development and supervision of Beauty Advisors (BAs)

ROLES & RESPONSIBILITIES

Sales-Related Responsibilities (70%):

1) Retail Sales

· Work with Sales & Education Executive (SEE) on goals and targets for BAs.

· Conduct regular counter meetings to give direction and keep BAs updated on counter sales.

· Responsible for regular report on sell-through figures, tracking of new launches and update on commentary report.

· Support TR Maxx selling through coaching of BAs.

· Ensure that all BAs meet the brand standards e.g. IPT / AUS

· Have effective coordination and follow up at store level to execute details of HPPs and promotional programs.

2) Efficient Management of Daily Counter Operations and General Administration

· Builds and maintains strong relationships with colleagues, management, host retailer, and internal/external stakeholders

· Supervise daily counter duties such as housekeeping, merchandising, ensuring availability of stocks, testers and printed materials – Follow global visual merchandising guideline.

· Ensure schedules are completed and issued on time, ensuring optimum staffing levels on selling floor

· Management of part-timers and promoters

· Management of Generic Staff (GS) incentives

3) Management of Stock Inventory

· Identify products that are slow and develop weekly push list of items for concentrated selling

· Maintain a current list of out-of-stock items.

· Prepare monthly basic and back-up orders and feedback to Sales & Education Executive on low stock items.

Education (30%) - Train and develop Beauty Advisors:

1) Development and Management of Counter Staff

· Engage with BA through both Virtual Learning Tools and in-store meetings, providing training and coaching on general selling skills such as customer service, upselling/cross-selling, and productivity improvement. Ensure that BA consistently deliver prompt, polite, and personable service, in line with the MAC Experience.

· Coach BA on brand stories, hero products, and other important brand-specifics for ELC brands close by on the sales floor

· Utilize E-learning platforms, including brand-agnostic content, to coach BAs towards improving customer experience and sales productivity (e.g MMX & TRU)

· Ensure that BAs maintain high personal grooming standards as set by the brand.

· Ensure weekly submission of social media postings by BA

· Manage disciplinary matters and offer required guidance and counseling

· Collaborate and contribute valuable insights to the Sales & Education Executive regarding appraisals for BA

· Provide assistance to Education team on BA and GS training

· Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity

• Possessed good and effective:
  • Supervisory/leadership skills
  • Motivational skills
  • Decision-making skills
  • Inter-personal skills
  • High initiative
• Understanding of basic Microsoft Office applications (Word, Excel & PowerPoint)
• Well-groomed
• Willing to work in Airport environment
• Ability to do makeup / strong interest in the makeup industry