Marketing Coordinator, Mexico

Job Description

Job Description: Marketing Coordinator

Role summary:

The Marketing Coordinator will support the Sony Pictures Television Networks, Home Entertainment, TV Distribution and Emerging Businesses in Mexico. The Coordinator will report into the Marketing Manager on all consumer driven marketing strategies and tactics for SPE properties with a special focus in planning and executing above the line media campaigns to increase brand awareness and maxim digital opportunities.

Core Responsibilities:

• Support and help coordinate consumer campaigns from start to finish: media buy planning, targeting and segmentation, execution and reporting Oversee marketing campaign execution and implementation along with media buy, digital campaigns, external agencies, partners and regions.
• Help create reports on performance result that analyze patterns and drive campaign optimization.
• Maintain accurate records and status of projects that will lead to on time campaign delivery.
• Work in synergy with internal departments across regions, such as On-Air, Creative, Digital, Legal, PR and Finance.
• Ensure proper budget and barter control and reporting.
• Provide insights, monitor trends, develop reports and presentations for all marketing activities.

Preferred Education:

• BA or BS degree in Communication, Marketing, Advertising or related area;

Knowledge:

• Languages: Advanced / Fluent in English;

Requirements:

• At least 2 years of entertainment marketing experience
• Experience with on and off media campaigns and event production
• Use of metrics, analytics and capable of data management and interpretation

Skills:

• Communication skills
• Strong attention to detail and organization
• A team player and self-motivated
• Ability to multitask and effectively function in an ever-changing business environment
• Technology enthusiast, Trend hunter

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