Director, Global Product Marketing, Face - Bobbi Brown

Job Description

Director, Global Product Marketing, Face - Bobbi Brown

About Us

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

Bobbi Brown Cosmetics is a global prestige beauty brand that empowers women to embrace and enhance their individual beauty. Founded in 1991 by makeup-artist-turned-entrepreneur Bobbi Brown, the brand offers universally flattering products created with uncompromising quality and an intuitive sense of what every woman wants: to look and feel like herself, only prettier and more confident.

About the Job

Support the Executive Director with the management, development, and implementation of the Face product portfolio, innovation pipeline and product marketing strategy by Face subcategory (Foundation, Powders, Concealer, Corrector) and key hero franchises to enhance brand story and drive growth and market share gains in priority channels and regions. Lead and develop direct report.

About Your Responsibilities

Innovate products and concepts that create new business opportunities

• Lead innovative product development and pipeline strategy to support brand's strategic direction, including focus in fast-growing Face subcategories, hero products, and brand-building re-promotes/ reanimation of heroes.
• Creator mindset, always seeking what’s new, different, better about new product innovation and commercial opportunities to create and bring more competitive products to market—aggressively winning share in key Face subcategories.
• Harness insights to create new product and new commercial opportunities based on findings from clinical and sensory claims, consumer behavior, social listening, CRM data and transposition from other industries.
• Assist ED in development of 3-year innovation strategy and 18-month detailed calendar including new product innovation and new claims/ storytelling pipeline to support and grow our heroes.
• Responsible for owning NPL process and key milestone accountability for Face- proactive retro-planning for deadline adherence, with specific focus on Gates 0-3, as well as the ability to navigate and rally cross functionals to achieve the business goals.
• Responsible for ideating new storytelling angles (claims, commercial, etc.) around hero products to re-animate, recruit and drive consumer love.

Product strategy that drives business and reinforces brand equity

• Lead execution of product marketing strategy including product architecture, pricing strategy, and SKU management.
• Make recommendations to seize market based on analysis, consumer insights and commercial opportunities – integrate into NPL and with CE.
• Manage ad hoc business analysis requests as needed.

Launch plans that incorporate 360 elements

• Manage end-to-end launch process, from product selection to go-to-market strategies focused on the consumer journey to with an online first mindset – understanding the digital journey from upper to lower funnel activations.
• Drive development of creative briefs in collaboration with CE and Insights for all programs and launches.
• Write concepts for insight-based consumer concept testing with external agencies twice a year.
• Manage strong partnerships with cross-functional teams to develop launch strategies and product briefs.

Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are

• Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways.
• Remain relentlessly up to date on emerging and future trends across all relevant industries to identify and grow business opportunities.

Finance and Budget Management

• Lead COG targets and management; responsible for reporting into finance and senior management that minimizes ineffective spend and maximized ROI.
• Manage costs across agencies and technology platform spend.
• Manage marketing ROI by optimizing content and channel marketing investments.

Leverage key insights gleaned from a refined analytics practice to inform decisions

• Manage analytics usage throughout the function accomplish strategic goals.
• Leverage data to inform decision-making for strategy development and adjustments as necessary.
• Lead team to track platform engagement and effectiveness through appropriate analytical tools.

Qualifications

About You

• 8+ years of related Marketing experience
• Curative lens on what is innovative
• Capable of synthesizing data to drive business decisions
• Forward-looking thinker
• Trend-hunting mindset
• Creative
• Solutions based
• Can create opportunities

Experiences You Have

• End-to-end beauty product launches
• Innovation ideation and product development
• Global strategic marketing plans for products and categories

How You Will be Successful

• Creative
• Problem Solver
• Organized, strong planning skills
• Attention to detail, yet big picture
• Fosters talent
• Strong Mentor
• Strategic agility
• Financial fluency
• Disruptive mindset
• Insights driven
• Consumer-first
• Change champion

The anticipated base salary range for this position is $113,500 to $195,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life, and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Job: Marketing
Primary Location: US-NY-New York
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 231092
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].