Job Description

ESTÉE LAUDER COMPANIES

Is looking for a Consumer Marketing Manager for our high-prestige make-up brands MAC, Smashbox and Bobbi Brown

Are you passionate about consumers, communication and media? Do you have a strong understanding of how to build and drive 360 marketing plans? Then you might be our new Consumer Marketing Manager.

Estée Lauder Companies at a glance
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

The Role
The Consumer Marketing Manager is crucial for Estée Lauder Companies, as you will be building and driving the Nordic marketing strategy for our number one Make-up Brand MAC as well our makeup brands Smashbox and Bobbi Brown.
As Consumer Marketing Manager, you will be the key player ensuring all stakeholders are on board with the strategy and are executing accordingly.

The Marketing team consists of Product Marketing, Trade Marketing and Visual Merchandising and you will be reporting directly to the Nordic Brand General Manager for the Makeup Brand Grouping. You will also work closely with our Paid, Owned and Earned teams as well as the brand.com team.
Your Key Responsibilities

• Drive and adapt the global marketing strategy to maximize local relevance
• Build, own and drive the 360° marketing plan for the brands, in coordination with Product Marketing, Trade Marketing and Online teams
• Define the target consumer profiles and define the consumer journey
• Lead and orchestrate Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information
• Translate local consumer insights into marketing and selling opportunities
• Define the advertising and distribution mix
• Work closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience
• Define the launch and promotional calendar across all channels, working closely with Product Marketing
• Define the key messages for consumer communication (e.g. benefit messaging)
• Adapt plan throughout the year depending on sales performance, lately observed trends and competition in the markets
• In charge of Advertising & Promotion budget and optimization
• Perform Advertising & Promotion ROI analyses and improve marketing effectiveness through test and learn approach
• Act as key contact for regional Consumer Marketing teams and conducts reporting

Your Qualifications
For you to be a success in this job, we expect you to have a relevant educational background on Master level and 3+ years of experience from a comparable job in an international marketing department.

Further qualifications:

• Great communication skills and enjoy building strong relations to various stakeholders – external as well as internal
• Effective, structured and hands-on approach, with close attention to details
• Proficiency in English & one of the Nordic languages (Danish, Swedish or Norwegian) is mandatory
• Strong digital marketing skills and business acumen - including strong earned/owned media competences
• You are data-oriented and translate data into marketing initiatives – and not least, you have in-depth experience leading marketing activities in bigger organizations
• Creative thinker with a passion for digital innovation
• Solid number crunching skills and extensive Excel skills

Your Personality

• You are passionate and driven
• You know how to follow-up and follow-through
• Positive and optimistic mindset
• You interested in makeup and trends

What We Offer
You will become part of a passionate makeup team based in our Nordic head office in Carlsberg Byen with the possibility of a hybrid working model. We offer an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry, including:

• Attractive & Competitive compensation package including attractive Health insurance benefits
• A hybrid working model with the opportunity to work from home 2 days per week
• Market competitive pension package
• 30 days of vacation
• Wide variety of social office events
• Social networks and Global ERGs (Employee Resource Groups)
• Generous staff discounts on products

We are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

Inclusion, Diversity & Equity in the core of everything we do:

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Next Step

We will be reviewing applications on an ongoing basis and please note that virtual interviews is part of this recruiting process. Preferred start date is 1st of April or as soon as possible.

We are looking forward to hearing from you.