Content Marketing Manager, Canada

Job Description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About The Role

You will join The Roku Channel marketing team that is building a world-class, free content offering for Roku customers. This role will develop and drive the content marketing strategy and campaign execution for the Canadian market. As a content marketer you will work cross-functionally with Partner Management, Creative, Media, Editorial, Research, Analytics, PR and Content Acquisition teams to develop best in class digital content marketing campaigns. You will be able to draw insights from data and translate into actionable and scalable plans for future campaigns. To be successful in this role you must be innovative, creative, highly driven and a problem solver.

What You’ll Be Doing

• Strategize, develop, and execute cross-channel marketing campaigns that drive engagement and user acquisition across a variety of content verticals (Live, TV, Movies, Roku Originals and Kids & Family) for The Roku Channel and Roku platform.
• Brief and lead campaign development with creative team and/or agency.
• Collaborate and partner with internal and external teams including partner management, editorial, content operations, creative team, core analytics, media managers and external partners to develop and execute 360 campaign.
• Partner with analytics to measure, test, optimize campaigns towards growth and engagement goals and marketing strategies.
• Analyze and communicate marketing performance and learnings to stakeholders.
• Self starter.
• Must be flexible with different working timezones.

We’re excited if you have

• 4-6+ years of developing and executing 360 (digital) content campaigns in entertainment, content distribution, network, or streaming entertainment industry.
• Strategic insight into the current state and future direction of content and consumption trends in Canada.
• Curious creative mind and strong eye for visual design.
• Ability to assess, optimize and interpret campaign performance.
• Understanding of digital (performance) media.
• Proficiency in analytics to make data-driven decisions.
• An innate ability to keep up with, and understand what is relevant, on-trend, and outdated.
• Must be detail oriented
• Must be able to thrive in fast paced environment.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.