Job Description

The Digital Marketing Manager Europe is responsible for developing and implementing strategies that promote the company or brand's products. He/she manages various channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to the audience of CH Robinson.

The Digital Marketing Manager reports to the Marketing Director Europe and will be working closely with the Communications & Brand manager as well as dedicated expert groups internationally. The organization in Europe is growing and can be described as entrepreneurial and fast paced.

The marketing team is relatively compact. A successful marketeer in this team is a team player, hands-on, able to understand the bigger picture and energized by getting things done together.

Responsibilities:

• Ownership of our European online platforms. Ensuring that they are relevant, accurate and up to date. Continuously driving improvement based upon data and analytics.
• Ownership of our social media channels and strategy. Choosing the appropriate channels to reach our audience and delivering a compelling message that drives brand awareness, engagement and leads. Setting up the content calendar and delivering upon the plan.
• Campaign development and lead generation. From ideation to execution. Ensuring all relevant stakeholders are in line. Working with external and internal resources to deliver them on plan and within budget.
• Management of stakeholders – bringing alignment between marketing and other functional areas
• Result measuring and reporting – supporting fact-based decision making.
• Co-development of marketing collaterals and sales support materials.
• Marketing budget responsibility for the areas related to the scope of the role.
• Supporting the organization with broader marketing tasks and responsibilities.

Collaboration with:

• European Commercial organization (Marketing, Sales)
• Global resource / Centers of Excellence.
• Creative and Digital Marketing agencies

Required qualifications:

• Marketing background (BBA level) with a specialization in Social Media and Digital Marketing
• Fluent in English (written and spoken)
• + 5 years working in a fast paced, international B2B organization
• Managed social media channels, online platforms, and campaigns
• Masters data analytic tools
• Excellent interpersonal / communication skills
• Strong result orientation and priority setting
• Hands-on – happy to take on new opportunities & tasks
• Team player

Preferred Qualifications:

• Knowledge of other European languages
• Project Management skills/experience Trello or Jira
• Skilled in working with automation software e.g. Mailchimp, Hubspot, Sprinklr, Marketo
• Experience in Account Based Marketing
• Worked in remote teams
• Creativity

What C.H. Robinson can offer you:

• Contract of employment
• Package of benefits – medical healthcare (Enelmed), Multi cafeteria package from BenefitSystems
• Possibility to work in a hybrid model (2 days from home per week)
• Language lessons
• Office in the city center, near to Hala Mirowska and Rondo ONZ
• ICAS – Employee Assistance Program
• An opportunity to use and develop your language skills in our international work environment

Questioning if you meet the mark? Studies have shown that women and people of color may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we’re building a diverse and inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit!

Why Do You Belong at C.H. Robinson?

Standing out among the world’s largest logistics platforms, C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. For 100+ years, our global suite of services has innovated trade to seamlessly deliver the products and goods that drive the world’s economy. With 20 million shipments annually for 100,000 customers, and millions of dollars contributed to support causes that matter to us, our people and technology literally move the world.

As a FORTUNE 200 company, FORTUNE has also named C.H. Robinson one of the World’s Most Admired Companies 2022. Headquartered in Eden Prairie, Minnesota, we are proud to be recognized as one of LinkedIn’s Top Companies in Minneapolis-St. Paul 2021. And we’re not stopping there... Join us as we collaborate, innovate, and work as one global team to make life better and more sustainable for our customers, communities, and world.