Marketing Manager, Wisely Member Engagement

Job Description

ADP is hiring a Marketing Manager, Wisely Member Engagement

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

The Marketing Manager, Wisely Member Engagement, manages the development and execution of consumer cardholder marketing messaging and programs, with a primary focus on ADP’s paycard and digital payments account offerings, under our Wisely portfolio brand. This role has a heavy focus on digital and social and requires skillset and experience in those areas.

Key Responsibilities

• Oversee and manage myWisely.com website content updates, working with our digital agency to ensure updates are made accurately and on time.
• Develop new ideas on how to continuously enhance the content on the website, ensuring both educational content and product updates are reflected. Content could be in the form of videos, listicles, quizzes, games, articles, etc.
• Work with our digital agency to optimize SEO on the website.
• Manage the social media presence for Wisely (Twitter, Facebook, Instagram, LinkedIn), working with our digital agency to develop content calendar and creative. Secure all necessary approvals.
• Manage a library of in-app marketing messages, working with Global Product & Technology partners, to execute.
• Develop in-product marketing tiles to encourage Wisely cardholder usage and retention.
• Review cardholder regulatory and product communications, ensuring that communications are clearly articulated and in the Wisely brand voice.
• Provide monthly reporting for these channels (website, social media, in-app, etc.) as part of monthly marketing update to Leadership.
• Assists in broader marketing efforts associated with launching new payments products.
• Write and develop messaging for member communications.
• Continuously monitor and optimize campaign performance based on defined KPIs and report out to Management.
• Manage content reviews and versions with our bank and partners to gain approval for marketing materials and content.
• Manage invoice processing and reconciliation, as well as budgets.

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Qualifications

• 5-7 years marketing experience
• Digital and social media marketing experience
• SEO knowledge
• Collaboration skills
• Knowledge of Microsoft Office suite of products

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:

• Experience working at a card issuer, prepaid card provider or bank or other payments related experience
• Prior experience in digital marketing
• Knowledge and experience with social media tools such as Sprout Social
• Spanish speaking is a plus
• Tableau and Google Analytics experience

The US base salary range targeted for this job is listed in the compensation section below. Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity, or commissions. If you are a full-time salaried or hourly worker, we offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

Compensation range for this role is - $68,700 - $139,300 / Year

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values.