Senior Manager, Football Marketing

Job Description

Company Overview Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem. The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs. As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience. The base salary range for this role is $130,184 - $213,874 per year, depending on job-related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award. In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off and other benefits like GymPass, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We’ll also give you $500 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com/ As a Senior Manager, Football Marketing at Fanatics Betting & Gaming, you will be responsible for all facets of commercial planning & performance. Reporting into the Director of Commercial Marketing, you will play an integral role in the Marketing team, as well as the wider Fanatics Betting & Gaming team.

Responsibilities

• Ownership and accountability for Football Net Gaming Revenue and all relevant KPIs that ladder up to achieving Football & Sportsbook NGR
• Designing and implementing a market-leading commercial marketing strategy that rewards & retains customers in order to achieve commercial objectives
• Develop Business Briefs for key sporting moments, working closely with the Business Intelligence, Finance & Research teams to define and articulate the commercial objectives of the campaign to key stakeholders
• Weekly commercial marketing activity, including but not limited to promotional strategy
• Regular performance reporting, providing detailed context and rationale, as well as defining next steps
• Work closely with other Marketing functions, as well as Trading, Product, Operations & Technology teams, to design and implement a best-in-class, intuitive, and scalable Football betting experience for our customers
• Work cross-functionally across the entire Fanatics ecosystem to best utilize and incorporate Fanatics’ strategic assets into the FBG product.

Experience and Skills

• A real passion for Football, and an inherent understanding of what Football fans want in order to be entertained.
• [Preferred] A proven track record of developing strategy and deploying execution in the sports space
• [Preferred] Strong commercial acumen with multiple years’ experience of managing commercial performance
• [Preferred] Experience working in a marketing/commercial discipline
• Preference to work in an entrepreneurial, hyper growth environment where decisions are made quickly
• Curious and fast learner willing to dive in to sports betting and become proficient in consumer/industry insights and functionality
• Team-first mentality, with a willingness to do what it takes to get the job done and effectively work cross-functionally across different teams at FBG and the larger Fanatics organization
• Excellent communication skills, ideally experienced at presenting to senior leadership
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes @betfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now. Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices. NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS : In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. Apply for this job