Online Director, Asia Pacific

Job Description

Position Summary :

The Online Director will lead the e-commerce business for selected brand(s) in the Asia Pacific Region by providing guidance, direction, leadership, and strategy to the affiliates on ways to grow the revenue of online business and omni channel opportunities. He/she will partner with Regional Brands and Global Online (and Brand) Teams to identify opportunities, drive the roadmap to increase brand awareness, grow the online business and market share while ensuring alignment with brand teams in the regional office.

Key Roles & Resposibilities :

Business Intelligence

• Lead short-, medium- and long- term online strategy and roadmap
• Plan and develop strong online calendar by maximizing its brand’s marketing calendar as well as by leveraging e/mCommerce occasions
• Identify market opportunities to grow online revenue generating channels
• Analyze online marketing budget and online advertising spend by channel and Brand to maximize ROI
• Conduct competitive and market analysis from UX, merchandising, offers, to site features, etc.
• Provide online/omnichannel education and advice to Brands and share best practices within the Region and Affiliates
• Able to define new retail opportunities including social media integration as well as omni-channel services; i.e. Click & Collect, Online Appointment Booking, etc..
• Understand P&L, inventory management, and market share in the industry/channel

Operational Effectiveness

• Liaise with Global, Regional and Affiliate stakeholders to develop and manage e/mCommerce activities
• Build and maintain relationships and communication channels with Brands and Corporate teams
• Manage information and cross-functional communications to support better decision making
• Effectively communicate issues and learnings to key stakeholders
• Manage multiple vendor and agency relationships

Tracking & Reporting

• Prepares regular updates to Management and Global teams on the business trends based on syndicated panels
• Conduct weekly or monthly business reviews with Brands and Affiliates
• Evaluate online campaign and spend effectiveness
• Proactively Analyze and explain site metrics trends and recommend analytics-driven changes to Brands and Affiliate
• Google Analytics/Data Studio experience will be plus

Campaign Management

• Manage the development of eCommerce programs and marketing campaigns to support the growth of 3PP, retailer.com, etc.;
• Management of campaigns includes – understand markets needs and opportunities, help formulating business strategy, develop clear theme and hero product communication, brief agency effectively to create contents / activations, support local roll-out, monitor and ensure performance tracking;
• Plan, manage and execute e/mCommerce programs and campaigns across Affiliates
• Take ownership of Brands’ consolidated annual, quarterly and monthly campaign calendars
• Define business requirements, operational metrics and key performance indicators for campaign measurement
• Proactively identify and resolve issues and roadblocks that arise during the course of campaign execution
• Execute and analyse campaigns to ensure and maximize effectiveness and produce optimal ROI

Project Management

• Take business ownership of new site launches and functionality enhancements
• Single point of contact for Brands for all site enhancement requests. Vet and align requests with relevant stakeholders
• Key liaison between Brands, Affiliates and internal site production team

New Project Rollout/Implementation

• Take business ownership of supporting to roll out Global projects to selected markets, brands, or functions.
• Single point of contact for Global and Affiliate for all related communication for the rollout. Vet and align requests with relevant stakeholders

Digital Marketing

• Strategically support Brands in Digital Marketing activities (e.g. Social Media) to ensure tight integration between online specific and Brands’ wider Digital activities that contribute to overall site traffic and optimized
• Proactively identify opportunities and support the search optimization to improve our search activities by building strong partnerships with Google and Facebook who are ELC Global corporate partners

People management

• Promote team spirit & drive transformational change for the regional organization. Partner with key online pillar (Online Production, Omnichannel & CART) to promote egoless one-team spirit.
• Cultivate sharing sprit across affiliates online community to continuously elevate the skillsets of online eCommerce in the Asia Pacific Region.
• Actively collaborate with the Leadership team to make Online Team successful

Skills & Requirements:

• Degree in Business, eCommerce, Online Marketing or related field
• At least 10 years of experience in Digital Marketing & eCommerce experience in the luxury goods, FMCG or consumer product sector
• Strong understanding of the e-commerce environment and consumers, as well as the possible technologies and vendors will enable the company to build a successful e-commerce in this high-growth populous region
• Strong analytical, communication, influencing and negotiation skills
• Solution-oriented, passionate and proactive attitude
• Understanding of web technologies involved in e-commerce and online marketing
• Regional work experience would be viewed favorably
• Ability to manage multiple internal and external stakeholders at different levels of seniority
• Skilled at influencing opinion to accomplish business goals and objectives while maintaining strong interpersonal relationships
• Decisive, can make sound decisions in the face of pressure
• Outgoing, proactive, fast-learning, independent and innovative
• Detail orientated with strong sense of work prioritization
• Flexible and able to deal with ambiguity
• Able to work effectively with teams spread across multiple geographies and time zones
• Proficiency in written and spoken English
• Other Asian languages would be an advantage