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Brand Manager


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Job Details

Location: Posted: Oct 26, 2022

Job Description

*** Must live in or be willing to relocate to one of the following states to be eligible for hire: New York, California, New Jersey, Connecticut, Arizona, Louisiana, Massachusetts, Michigan, Texas, Washington, Colorado, Vermont, North Carolina**** At Bitly, we believe in the power of the link or scan - to start a conversation, build a relationship or grow a business. Our mission is to turn every interaction into a catalyst for connections. It’s what motivates us to help people share, promote and engage everywhere on the Internet. We do this by being relentlessly product-focused, fostering the free-flowing exchange of ideas, and inspiring people around the world to dream up new ways of using Bitly.

The Role

    • We’re looking for a talented Brand Manager to join our growing Marketing team. In this role, you’ll oversee all aspects of Bitly’s growing brand, both internally and externally, in close alignment with our VP of Brand & Comms. From managing our day-to-day relationship with an external PR agency, to orchestrating full-scale campaigns, you’ll have the opportunity to truly grow Bitly’s brand awareness and perception in the market.
    • This role has the unique opportunity to join Bitly, a well known brand, at a very exciting time. You’ll join as one of the first members of our newly formed Brand team that will shape and define how we’ll grow external awareness and perception of the connections platform in partnership with Product Marketing. The right candidate will be excited to get creative, take risks, and help define the future of our brand story.

What You'll Do

    • Work closely with our external PR agency to coordinate, write, and review communications (press releases, award submissions, articles, etc.), acting as a liaison between our agency and our internal team, securing buy-in and feedback from stakeholders in support of our PR & Comms Manager
    • Execute and own ad hoc brand campaigns from project management to delivery in support of broader brand awareness and engagement goals
    • Work in partnership with the Creative team to submit thorough creative briefs for brand marketing projects and initiatives, following up on deadlines, and ensuring timely production and delivery
    • Support our employer brand efforts in partnership with our People team, including collaborating on company events, both internal and external, employee experiences, and more
    • Collaborate with our VP DEI, Talent, and People team on new initiatives that support our employer brand, hiring, and recruiting efforts (social media campaigns, internal blog, website, etc.)
    • Orchestrate and organize email initiatives related to brand campaigns, including scheduling out our sends in alignment with the broader team as well as pulling targeted send lists and compiling all creative assets for those emails
    • Coordinate and drive PR activities with an external agency, including speaking opportunities, awards, sponsorships, events, and media outreach
    • Support our PR team by pitching, writing, and editing stories on behalf of our senior leadership team while keeping our senior leaders updated on breaking industry or company-specific news
    • Track results from all brand and communications efforts, and make recommendations to modify the overall strategy to reflect ongoing learnings
    • Collaborate on internal communications in alignment with our People team, including strategies for communicating with our Bitizens to strengthen engagement and our employer brand
    • Enforce our editorial standards and maintain consistency of editorial messaging, tone and style
    • Increase product awareness and enablement for product launches through integrated marketing strategy, partnering directly with cross functional teams

Who you are

    • 3-5 years in-house experience managing brand, PR and/or communications for a business or at an agency
    • Outstanding written and verbal communications with strong attention to detail
    • Highly organized and process-driven with excellent follow-through skills
    • A track record of achievement and the drive to readily accept responsibility and ownership over a wide array of communication activities
    • Ability to switch gears quickly and multi-task in a fast-paced environment
    • Strong analytical, research, and presentation skills, particularly leveraging Google Slides or PowerPoint to present ideas and performance updates
    • Proven ability to build effective relationships both internally and externally
    • Excellent written and presentation skills; extremely detail-oriented and the ability to handle ambiguity and present ideas and results to an executive team
    • Demonstrated communications expertise with exceptional verbal communication skills and a clear and persuasive writing style
    • Experience across key brand and communication disciplines including video, content creation, social media, and PR
    • Comfortable with project management across multiple teams and work streams
    • Comfortable operating in a fast-paced environment
    • Excellent written and presentation skills; extremely detail-oriented and the ability to handle ambiguity.
    • Excellent analytical capabilities, with the ability to translate data into action and make data informed decisions
    • Collaborative and friendly, and comfortable working in a global remote environment
    • A degree in Marketing, Communications or related discipline

Our Values

    • Customer First. We are fiercely committed to our customers' success. Our Job is to ensure that our trusted platform, performance, and people help customers achieve their goals
    • Growth Focused. We are building a fast growing, healthy business powered by quick learning, constant optimization, and data driven decisions
    • R.E.S.P.E.C.T. We are a team that respects each other and values diversity and inclusion. We treat others as we’d want to be treated and uphold the highest levels of integrity in everything we do
    • >(!=) Greater than, not equal to. We are driven to win, bring our “A Game” to work each day and deliver exceptional results
    • Do or Do Not, There is No Try . We say what we are going to do and we do it

Employee Benefits

    • Competitive Salary + Stock Options
    • Comprehensive and competitive medical, dental, and vision insurance (all LGBT friendly)
    • 401k with up to 4% employer match
    • One Medical membership: Doctors you can text, call or email 24/7 and receive access to expert insurance guidance where available
    • Wellness reimbursement program
    • Partial cell phone service reimbursement
    • Voluntary LegalShield for legal services and IDShield for identity theft protection
    • Unlimited vacation, personal time, and flexible work from home policies
    • Full support for remote work during COVID-19, including a home office and separate WiFi stipend
    • Generous parental leave policies; maternity and parental leave for growing families
    • Budget for professional development opportunities, including courses and conference attendance
    • Company sponsored volunteering opportunities (when it is safe to do so)
Applicants must be currently authorized to work in the United States on a full-time basis. If you are based in California, we encourage you to read this important information for California residents linked here . ( ) If based in Colorado or New York, the annual cash compensation range for this position is $125,000 - $150,000. Final compensation will be determined based on experience and skills and may vary from the range listed above. In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Bitly also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Bitly. Apply for this job

About Bitly

Bitly is a link management platform that helps brands deliver and measure their marketing efforts across all channels.

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