Content Specialist

Job Description

About Crunchbase Crunchbase helps over 75 million people around the world connect with the companies and people that matter. Powered by best-in-class proprietary data, Crunchbase is democratizing access to opportunities so salespeople, entrepreneurs, investors, job seekers, and others can accelerate innovation for a better future. We’re proud to build intelligent products that shape how companies and people connect and enable them to communicate in a more meaningful way. We recently closed on an oversubscribed $50 million Series D which allows us to continue to invest in the features and data that help deal-makers build pipeline and close revenue efficiently. Crunchbase was also recently named one of Inc.’s Best Workplaces in 2022 ! Our inclusive remote-first culture, generous PTO policies, competitive pay, and employee wellness benefits were specifically recognized alongside this award. We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products. Crunchbase has a remote-first approach, and is open to hiring in these locations: California, Colorado, Illinois, Florida, Georgia, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, Wyoming Marketing at Crunchbase The Crunchbase Marketing team leads all parts of the marketing funnel from brand awareness through conversion and customer retention. We are at the forefront of a globally recognized brand, interacting with millions of users every month—yet we have the agility, speed, and empowerment that come with working at a startup. We are a group of collaborative, curious, tenacious, and supportive individuals working together to help take Crunchbase to the next level. This Role We are looking for a Content Specialist to join the Brand Marketing team, which communicates the Crunchbase brand and educates customers through content, social media, and external press coverage. This role will report directly to the Senior Content Marketing Manager and be responsible for writing content that supports various Marketing surfaces–including the Crunchbase Blog and Marketing site –ensuring all content follows SEO best practices.

What You'll Do:

• Write copy that supports each stage in the funnel (ToF, MoF, and BoF) including long-form blog posts, case studies, ebooks, landing pages, newsletters, etc.
• Write copy for a variety of Marketing surfaces, including email, social & website
• Identify and propose new content ideas that appeal to key target audiences and support broader team goals
• Refresh and re-optimize existing content to ensure alignment with current positioning and adherence to SEO best practices
• Audit and proactively identify areas for content and SEO improvement across marketing surfaces
• Measure content performance, applying analytical learnings to refine strategy and develop new content
• Assist in managing the Crunchbase Blog editorial calendar
• Partner closely with cross-functional team members to seek feedback and identify creative solutions
• Partner with external agencies to deliver content & creative that adheres to Crunchbase’s brand guidelines

What We're Looking For:

• 2-4 years of experience writing long-form content for various audiences
• Excellent writing, proofreading, copy editing, and project management skills
• Strong understanding of basic SEO principles (on-page and off-page)
• Ability to work on multiple projects and deliver high-quality content that consistently meets deadlines in a fast-paced environment
• Strong work ethic and meticulous attention to detail
• Experience collaborating and building positive relationships with immediate and cross-functional teams (Support, Legal, Product, etc.)
• Interest in SEO trends reporting and the ability to perform broader analysis to inform content strategy
• Experience with SEO tools (Semrush, Ahrefs, etc.), SaaS tools (Airtable, Slack), and analytics tools (Google Analytics, Google Search Console) is a plus
• Experience using CMS (WordPress, etc.), and writing for niche/technical verticals is a plus
At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!

What Crunchbase Offers:

• Competitive salary and equity
• Remote first policy
• Generous Reimbursement policy for learning and development activities
• Monthly fitness / mental health reimbursement
• 14 weeks of fully-paid time off for new parents
• Flexible Paid Time Off (PTO)
• Volunteering Paid Time Off
• Incredible medical, vision and dental benefits for employees and their families
• Free One Medical Group membership for employees and their families
• 401(k) and Roth plans, and free annual financial adviser check-in
• Monthly internet stipend
• Work from home allowance to purchase furniture for your work from home space
• Annual carbon offset
• Matching charity contributions for our Townhall awards
• A team of creative, transparent entrepreneurs driven to accomplish our mission

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application! Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals. Salary Range: $80k-100k. You may also be entitled to receive equity and benefits. Apply for this job