Senior Marketing Manager (f/m/div.)

Job Description

Company Description

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: We grow together, we enjoy our work, and we inspire each other. Welcome to Bosch.

The Bosch Sicherheitssysteme GmbH is looking forward to your application!

Job Description

“BooST” is a central project of Bosch Building Technologies with a direct reporting line to the CEO. Target of the project is the implementation of performance excellence initiatives in Sales & Marketing.

We are therefore looking for a Senior Marketing Manager & project leader driving an integrated marketing communication strategy in cooperation with business field/unit Sales & Marketing Leadership:

• You are the project leader for the development & deployment of Bosch Building technologies new customer-centric corporate Marketing Communication Strategy.
• You guide the transformation from an analog to digital and data-driven marketing organization, define new competences in digital marketing (e.g., SEO, social media, marketing automation, touchpoints etc.) and data analytics and drive pilot initiatives.
• Based on the individual sales strategies and go-to-market approaches of the business units/fields you set the methodology for the implementation into communication strategies.
• You enable the organization to evolve from a technical & specification- oriented marketing view to a use case/USP and solution-oriented marketing strategy.
• You identify the main customer interaction points along the customer journey and define online and offline focus topics, needed knowledge levels and messaging. In addition, you foster close collaboration between Sales, Marketing and Product Management along the touchpoints.
• You reveal internal synergies and optimize collaboration by stronger agility and cross-functional/interdisciplinary teams.
• You onboard & manage a leading marketing consulting firm, that will support the project success.
• You manage a project team, staffed with cross-domain marketing experts (without disciplinary leadership).
• You ensure the success of project by a strict stakeholder management, clear KPIs and a high frequency project management.

Qualifications

• Education : degree in marketing, communication sciences, business administration or similar studies.
• Personality and Working Practice : self-driven and proactive, entrepreneurial thinking, convincing and resilient. Excellent communication skills on all hierarchical levels. Strong creative skills, goal and result orientation (project management) and high problem-solving skills.
• Experience and Knowledge : Project management in a large international organization. Strong knowledge of Brand Management, Digital Marketing and Marketing Automation in B2B environments.
• Languages : business fluent in English, German language skills would be a plus.

Additional Information

Apply now in just 3 minutes! You want to work remotely or part-time - we offer great opportunities for mobile working as well as different part-time models. Feel free to contact us.

Need support during your application?
Sabrina Guttenkunst (Personalabteilung)
+49 89 6290 2194

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